Shaping up for the big day

RETAILERS should stock up  on gift products in the lead-up to Christmas and make sure sharing products are available throughout as social occasions are more frequent towards the big day says Mondelez International.

And, stressing that it’s important to excite customers with new products, it has added Maynards Bassetts Wine Gums Merry Mix to its range.

The festive shaped jellies are available in a 165g sharing bag at £1.32 and in a 570g snowman jar with an RRP of £5.99.

Mondelez says its Jelly Babies special edition, Santa Babies Berry Mix is the number one candy novelty bag and quotes AC Nielsen research to give it  a retail sales value of £1m. The 165g bag has an RRP of £1.32 and comes in cases of 12 packs.

Other Maynards Bassetts packs include a Wine Gums Carton, a Liquorice Allsorts Carton, a Jelly Babies Carton  and a Sports Mix Carton each with an RRP of £3.89.

A spokesperson said retailers should use POS and build impactful displays to showcase their full seasonal range.