MARS Petcare has expanded its range of festive dog and cat treats for 2016.
And it is to spend £7.5m on TV advertising to promote the range.
Category tdirector Stephanie Case said: “Retailers should stock up to make the most of shoppers’ appetite for treating their pets.
“Stock up on care and treat products and create festive displays.”
The Pedigree Stocking has a new pack for 2016 that includes a rope tug toy as well as a selection of dog treats.
For cats the Whiskas Stocking includes a wobbly treat toy with salmon, chicken and cheese snacks.
Each stocking has an RRP of £3.99.
Dreamies Turkey, a best seller for cats last Christmas, is making a return in a 60g pack with an RRP of £1.51.