Biscuit firms boxing clever

Boxed biscuits have long been marketed as festive gifts and giant brand McVitie’s has updated its festive boxes and tins for 2016.

McVitie’s Snowglobe Tin has a 3D traditional Christmas snow globe scene on the front, complete with shakeable snow and contains Scottish all-butter shortbread.
McVitie’s Victoria Collection is a selection of coated chocolate biscuits wrapped in foil and presented in a triangular box.
The new McVitie’s Gold Bullion Tin offers individually wrapped Gold Bars in a souvenir novelty tin.
• Burton’s Biscuit Company is launching a new look Cadbury Christmas Biscuits range for 2016 including a new Cadbury Fingers product.
David Costello, head of category and shopper management at Burton’s said: “Cadbury Snowy Fingers performed extremely well in consumer research, with shoppers saying they felt it was a new and unique concept for Cadbury Fingers.
“With this new launch, the Cadbury Fingers brand is perfectly placed to attract new shoppers to the fixture and help retailers grow sales this Christmas.”
Referring to Nielsen Scantrack figures, Costello added that the Cadbury biscuit tin has been the number one fully coated biscuit assortment for a number of years.
He said: “Our advice to retailers is simple – stock a strong range of bestselling seasonal brands that your customers will be looking for.”
• Border Biscuits has added a Ginger carry pack containing its best-selling dark chocolate and milk chocolate ginger varieties in time for Christmas.
Brand and innovation director Lesley Ann Gray said: “The Christmas portfolio is versatile, with pack sizes to suit all occasions, and the range offers an affordable, quality gift or treat for the festive season.”