Divine inspiration

CONVENIENCE stores should merchandise Christmas impulse chocolate lines together, but away from regular all-year-round impulse lines, reckons Divine Chocolate.

A spokesperson said: “They should be positioned in a high-footfall location in store that is either at the start or end of the shopper journey, as this is when shoppers are in treat mode to reward themselves for the shopping experience.”


Divine has launched a number of new products including the Chocolate Tasting Set, with 12 small bars in six flavours including dark, milk and white chocolate, and limited-edition Christmas flavours.

Also new is Divine Milk & Dark Chocolate Caramel Belgian Hearts.

The mini box contains four chocolate hearts filled with palm-oil-free caramel.

In Divine’s advent calendar each window opens to reveal the Christmas story and a  milk chocolate heart, as well as a Merry Christmas greeting in a  different language to highlight the Fairtrade company’s international partners.

Other festive novelties include the Giant Milk Chocolate Coin, limited-edition Christmas bars and chocolate lollies.