Amateur chance to live the dream
BUDWEISER has launched the hunt for the greatest amateur goals in Britain.
The Dream Goal competition challenges amateur footballers to submit videos of their...
Create a buzz and think spirits
WITH the countdown for Christmas truly underway, convenience stores must decide which are the best drinks products to stock to make the most profits,...
Wine winner will fly down under
AUSTRALIAN wine brand Jacob’s Creek is giving consumers the chance to win a trip to the 2017 Australian Tennis Open in a promotion running...
Reshaping the spirits category
RETAILERS are being encouraged to reconsider the way they merchandise Jagermeister through a new initiative launched to support the brand.
Jagermeister’s Give It A Shot...
Have your cake and drink it
SCOTTISH drinks producer Buck & Birch has launched a new spirit offering consumers something sweet this winter.
Rum & Cake comprises dark rum infused with...
Single malts are coming
Diageo has launched a new limited edition Johnnie Walker blend inspired by Game of Thrones
Smirnoff gets a new look
Smirnoff has redesigned the packaging of its entire portfolio .
RTD brand lands in the UK
A low calorie RTD from across the Atlantic is rolling out to the convenience channel, offering health-conscious consumers a tipple that’s kinder to waistlines.
Low-cal indulgence
INDEPENDENT distiller Pure has launched a new low alcohol vodka to celebrate its first birthday
Grouse ad takes flight
The Famous Grouse has been back on TV screens with a campaign that focuses on occasions and the outdoors
Two more Islay malts
Hunter Laing & Co has expanded its Scarabus Islay Single Malt range with the roll out of two new bottlings
Celebrating neighbours
Research by wine brand Barefoot has revealed that almost half of UK residents now consider their neighbours friends, a 19% increase from 12 months ago
A bare bones lager
Beavertown Bones is a 4.4% ABV lager brewed with a focus on freshness. The new brew is available in 330ml cans. It is already on sale in the on trade and available through Beavertown’s website, priced at £2 per can.
Tropical twist
DIAGEO has given its Gordon’s Gin brand a tropical twist with the launch of a fruity new variant in time for the summer.
A Clydebank brew
A small independent brewer has been flying the flag for Clydebank FC – attracting local fans in the process.
White Claw brings Hard Seltzer into the hands of clubbers
Hard seltzer brand White Claw is going out on the town this winter, in a bid to bolster brand awareness among clubbers.