Adding Japanese flavour
PEPSICO has added an Asian twist to its Walkers Sensations range with the launch of a new BBQ Beef Teriyaki variant.
An energetic gaming competition
Monster Energy is looking to tap into “energy drinkers’ thirst for gaming” with its new Apex Legends on-pack promotion.
Food to go ready for a comeback
RETAILERS should expect a revival for food to go in 2022, according to KP Snacks, which should be good news for retailers and suppliers.
Sun shines on off sales
GROWTH for barbecue occasions in the UK was huge during the pandemic.
A push for premium
MUCH has been made of premium and craft beer’s success, now a well-established subcategory in many Scottish convenience stores.
Eight-figure investment in ice cream
Anticipation for summer is central to the latest Magnum ice cream marketing blitz.
Pickling in impulse
PICKLED onion fans no longer need to share their Mackie’s crisps, thanks to the launch of a new format from the Aberdeenshire-based brand.
Uncorking marketing spend
PERNOD Ricard has put its weight behind wine brand Campo Viejo, through the return of its ‘Decanta La Vida’ campaign.
Data driven sweet sales
SWIZZELS and data and digital consultancy firm TWC have joined forces to develop a data-led sales strategy for the sugar confectionery maker.
A garden gin
Dunnet Bay Distillers has uncorked the latest seasonal variant in the Rock Rose Gin range.
Plant power in the freezer
Birds Eye has relaunched its meat-free brand Green Cuisine, and it’s backing the plant-based range with a new advertising campaign.
Healthier snacking
STRIKING a balance between taste and health doesn’t have to be a one-sided fight, according to snack maker Food Connections.
RTD bounces into stores
Buzzballz cocktails have landed in Scotland, following runaway success in the USA.
Colourful pack can turn heads
Spirits giant Pernod Ricard has launched limited-edition packaging for its flagship gin brand Beefeater London Dry.
Spritz up wine this season
Capitalising on sparkling wine during Christmas with Aperol Spritz cocktails.
Make the most of vegan deals
Creating a display and highlighting value ranges are the two main tips from Swizzels for retailers who want to make the most of Veganuary.
