Eight-figure investment in ice cream

Magnum classic

ANTICIPATION for summer is central to the latest Magnum ice cream marketing blitz.

Unilever has invested £10m in a campaign that will support the relaunch of Magnum’s core Classics range through TV, outdoor, radio, cinema, social media and digital advertising.

Magnum’s Remix range is also set to benefit from the marketing spend.

Running until August, the campaign coincides with a revamp of the pack design across core variants: Magnum Classic, Almond and White Chocolate variants.

Magnum’s core range accounts for 50% of all Magnum products sold.