An energetic gaming competition

Apex Legends Monster promo

MONSTER Energy is looking to tap into “energy drinkers’ thirst for gaming” with its new Apex Legends on-pack promotion.

Coca-Cola Europacific Partners (CCEP) joined forces with the video game in a bid to drive consumer engagement. Consumers have until 31 March to enter the unique codes found on packs online to redeem exclusive in-game content and prizes.

Unique in-game codes can be found under the ring-pulls of cans of Monster Original; Monster Absolutely Zero; Monster Ultra White; Monster Juiced Mango Loco; Monster Juiced Pipeline Punch and Monster Assault.

Martin Attock, VP of commerical development at CCEP GB, said: “Gaming continues to be a huge and fast-growing part of the global entertainment industry – in which Monster has been a major player for nearly two decades.”