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Add a dash of luxury with The Bitter Club

British bitters brand The Bitter Club has made its debut to the UK's off-trade with the launch of three variants which include pairings of two flavours.

Key dates

Many football aficionados will be intrigued to view Chile v Australia but let’s face it most fans will be looking out for the big...

Shaken Udder gets playful in new campaign

Premium milkshake brand Shaken Udder aims to inject more fun into consumers' daily lives with its playful new multi-million-pound marketing campaign.

Meal powder brand Vybey rolls into the UK

Functional meal powder brand Vybey is making its way to the UK's brick and mortar stores for the first time as it rolls out its Complete Meal Shake range.
Sunmagic

Aiming to ride the premium health wave

A steadily improving economy and increasing levels of health consciousness present opportunities for premium soft drinks and for functional products, reckons Sunmagic brand manager...
Pack shots of Fierce & Friends beer range.

Aldi brings in a Fierce touch to its Beer Festival

Aberdeen-based craft brewer Fierce Beer has launched a new collaboration series with other brewers across the UK as part of Aldi's Scottish Beer Festival.
Ben & Jerry's cookie dough non dairy

Dough my goodness

Cookie Dough is one of Ben and Jerry’s best-loved ice cream flavours, combining sticky chewy ice cream with chocolate chunks.
A person holds a can of Lonkero with a blurred out lake in the background.

Lonkero to take UK market by storm

Finnish alcoholic RTD brand Lonkero is set to launch in the UK for the first time as the brand aims to offer an alternative to beers and ciders this summer.

Convenience fuel – essential soft drinks

Though growth has slowed compared to the stellar performance of last year, soft drinks still provide massive turnover for c-stores AS the figures quoted in...
Pack shots of Four Loko Pink Melon.

Four Loko launches new Pink Melon flavour

Vodka-based RTD brand Four Loko has grown its core range of drinks with the addition of its new Pink Melon flavour, coming in a vibrant pink can.

Straight to the sauce

Pesto producer Sacla’ is adding to the free-from category with the launch of new Bolognese Pasta Sauce and Besciamella Sauce for Lasagne. The two new variants...
Pack shots of Nutella Ice Cream.

Nutella builds up the frozen offer with new Ice Cream tubs

Ferrero UK & Ireland has expanded its presence in the frozen category as its Nutella Ice Cream Tubs make their way to the UK market for the first time.

Fusion power drives sales

DELIVERING innovative merchandising around eating occasions such as at-home sharing, is becoming increasingly important and rewarding for retailers, says Matt Goddard, head of impulse...
Promotional image of the partnership between McCoy's crisps and the NFL here in the UK, the text reads 'It's Crunch Time'.

KP brings a crunch to the NFL

McCoy's is set to bring the crunch to the NFL in the UK and Ireland as the KP Snacks brand has been announced as the savoury snacks partner of the sport.
A bottle of Stirling Distillery's Classic Gin stands next to a glass with a drink serve as a hand places some basil into the drink.

Stirling Distillery rolls into Co-op stores

Stirling Distillery has secured listings in 16 Co-op stores across Scotland, aiming to introduce its nettle gin to more shoppers in the country.

Wrapped for winter

NEW packaging which has brought its traditional range into line with the designs for its pots and sachets has been well-received by consumers says...