Campaign goes green
Carbon Neutral certification takes centre stage in the new campaign for Lindeman’s wine.
Summer serve
Funkin has added two new flavours to its RTD cocktail can range, just in time for summer.
Step in sustainability
AG Barr has taken a major step in pursuit of its sustainability goals, rolling out 100% recycled plastic packaging across all 500ml Irn-Bru and Rubicon products.
Trio of Swedish RTDs
Kopparberg has expanded its ready-to-drink range with the launch of three new grab-and-go sparkling cocktail cans.
Affordable gatherings
CRISPS and snacks are worth over £55 million annually in Scotland, according to IRI data for the year to 15 January.
Flavourful new nuts
PEANUT fans looking to inject a little more flavour into their night in have additional choices, thanks to the latest launch from KP Snacks.
An away day with Cadbury
Mondelez has kicked off a new football promotion, with the launch of its Away Wins competition.
Spending big on Thatchers
BLOOD Orange is the flavour of the day at Thatchers, as the cider brand throws marketing weight behind its latest piece of NPD.
A push for premium
MUCH has been made of premium and craft beer’s success, now a well-established subcategory in many Scottish convenience stores.
A cheeky campaign
Mischief is the name of the game for the new Jammie Dodgers marketing campaign.
The #WitnessTheMischief campaign will see Burton’s Biscuit Co release a selection of limited-edition packs this month.
Gin set for take off
Edinburgh Gin is ready to take flight, thanks to a new airline partnership.
Toast to Ukraine
UKRAINE’S most popular beer is now available in the UK, in a bid to raise funds for humanitarian efforts in the war-torn nation.
Wine still winning in the off trade
CONSUMERS have welcomed the end of Covid restrictions with open arms, but retailers now have to make sure they don’t lose out as many customers rediscover the hospitality sector.
Eight-figure investment in ice cream
Anticipation for summer is central to the latest Magnum ice cream marketing blitz.
Oatibix ad sets sail
Oatibix returned to TV screens last month for the first time in a decade.
Relaxing with a can of cider
MAGNERS cider will help consumers unwind this summer, through the brand’s latest on-pack promotion.