Cider brand launches major marketing push
BLOOD Orange is the flavour of the day at Thatchers, as the cider brand throws marketing weight behind its latest piece of NPD.
Launched in February, Thatchers Blood Orange is a 4% ABV cider available in a 500ml bottle format, and 4x440ml can multipack, priced at £2.30 and £5.50 RRP respectively.
The Somerset-based cider business is now backing the launch with a multi-million pound marketing campaign.
Running until August, the campaign comprises a new TV advert, to be broadcast across TV and video-on-demand channels as well as in cinemas. Further support includes outdoor, digital and social media advertising. Thatchers will also embark on sampling activity across the UK
Martin Thatcher, fourth generation cider maker at Thatchers, said: “We’re hugely excited about this new campaign for Thatchers Blood Orange, which is our biggesst cider launch yet.
“The campaign will drive awareness amongst new drinkers as well as flavour connoisseurs, turning up the impact and supporting retailers and operators across the UK.”