Strongbow offers an arrow of Zest
Heineken UK has added a zesty new arrow to its Strongbow quiver with the launch of Strongbow Zest Cider which will roll out to convenience next month.
How to sell all-day FTG
Earlier this year Country Choice marketing controller Stephen Clifford spoke to Scottish Grocer and said many retailers were missing out on the opportunity to...
Yazoo extends its playful side
Friesland Campina has launched its new £6million campaign for its Yazoo brand championing its new Thick N' Creamy milkshake drinks.
Free imagination
GERMAN biscuit brand Bahlsen has launched a new free-from variant into its Zoo biscuits range.
Four Loko bursts with new flavour
Red Star Brands RTD brand Four Loko has launched a new flavour to its range with Dark Berry Burst as the brand aims to take drive further RTD sales.
Extra choice for RYO smokers
THE Cutters Choice RYO brand is expanding and brand owner British American Tobacco is also launching a new cigarettes line. Last month Cutters Choice...
Coca-Cola builds momentum for Absolut Sprite
CCEP is set to capture sales for those spur-of-the-moment social occasions this summer with its new campaign for its ARTD can Absolut Vodka & Sprite.
Sweet to the end
BRITS spent £1.3bn on sweet treats to slip into a lunchbox last year. According to Premier Foods, which has the Mr Kipling brand among...
Three Robins expands into Smoothies
Oat milk brand Three Robins has expanded into the Smoothies market with the launch of two fruit and veg packed flavour variants.
Life beyond the cracker
FOLLOWING what its brand owner says was significant success in its marketing work over Christmas, Primula is to continue encouraging its buyers to use...
New Goslings Rum docks in the UK
Love Drinks is set to bring an innovative new dark rum to the UK that has been aged whilst travelling at sea with Goslings Spirited Seas.
Years of care
Mars says there’s eight decades of experience behind its latest launches and promotions
EIGHTY years in the market has given Mars Petcare the experience to...
Tilda takes control in new Rice Pots
Rice brand Tilda aims to make portion control far more convenient for shoppers with the introduction of its new Rice Pots range with five variants to pick from.
Protein by the pound
NURISHMENT, the protein-enriched milk drink from Grace Foods UK, is being launched in a limited-edition, price-marked pack.
The £1 price-mark will be available on cans...
Glencadam Distillery unveils exclusive dram
Glencadam Distillery has launched an exclusive 27-year-old Oloroso sherry cask finish single malt – Glencadam Reserva de Jerez – which is limited to just 1,691 individually numbered bottles and comes with an RRP £700.
Taste test goes on tour
Microwave snack brand Rustlers is taking its latest product on the road.
To support the launch of its panini range, the sampling campaign will visit...
