Years of care

Mars has introduced new packs and products across its pet care brands.
Mars has introduced new packs and products across its pet care brands.

Mars says there’s eight decades of experience behind its latest launches and promotions

EIGHTY years in the market has given Mars Petcare the experience to know how to drive the category says its category and customer marketing director Stephanie Case.
Talking about the introduction of Whiskas price-marked pack, she said: “We know that retailers not only see price-marked packs as better value for themselves and their customers, but also as a key footfall driver – attracting more shoppers to store and ultimately generating sales growth.”
She continued: “We’ve introduced several new and exciting products to meet the needs of pets and their owners.
“These include Pedigree DentaFlex, a longer lasting chew that helps reduce the build-up of plaque and tartar, the best ever Whiskas pouch recipe and, with the small dog population continuing to grow, Mars Petcare launched Pedigree Small Dog, catering to the specific nutritional needs of small dogs.”
Just last month, Mars launched the Dreamies Snacky Mouse, a mouse-shaped toy that gives cats treats as they play with it.
Marketing director Tom Lindley said: “The cat care and treats category is currently worth £82.9m and is a category with exciting growth potential.”
Snacky Mouse comes with a 60g bag of Dreamies Cheese and has an RRP of £3.
The entire Dreamies range has also been given a new look for 2016.