Free imagination


GERMAN biscuit brand Bahlsen has launched a new free-from variant into its Zoo biscuits range.

New Zoo Imagination packs contain gluten and lactose-free biscuits in the shape of various fairy-tale animal characters.

Julien Lacrampe, trade marketing manager for Bahlsen said: “For many parents, the free-from category has a limited offering in terms of products that taste great, are liked by  their children and gives them peace of mind with a gluten free certification.

“We’re thrilled to be able to offer a trustworthy product that fills this gap in the market, appealing to children and parents alike, and the quality that Bahlsen is known for.”