Tilda takes control in new Rice Pots

Tilda makes portion control rice and simple in new pots

Tilda Rice Pots range including Butter & Sea Salt, Long Grain, Medium Grain, Mexican Style and Vegetable.
Rice brand Tilda aims to make portion control far more convenient for shoppers with the introduction of its new Rice Pots range with five variants to pick from.

RICE brand Tilda is making portion control easier than ever for consumers with its new range of Rice Pots.

Coming in five variants including Butter & Sea Salt Jasmine Rice, Long Grain Rice, Medium Grain Rice, Mexican Style Rice and Vegetable Rice.

Offering two single-serve 125g pots per pack, with an RSP of £1.50 per pack, the new range is available in Tesco stores now as well as online from Ocado and will soon be available from Sainsbury’s from the end of August.

Designed for single-serve convenience and portion control, the five rice SKU range offers tasty and versatile options for consumers to match dishes with for a convenient and quick solution for meal times.

Further to this, Tilda said the packs require little clean up as well as minimal space in the cupboard making them ideal to keep stocked up on in the house as well as for taking in to work for a hot meal solution at the office.

The new range also features innovative recipes for the rice category that are tailored to various tastes and preferences to help match the rice variant.

Anna Beheshti, head of marketing at Tilda, said: “We’re continuing to see consumers seeking high-quality, affordable meal options that don’t require lengthy preparation.

“The new Rice Pots are an exciting expansion to our Ready-to-Heat portfolio, providing a perfect solution for those looking for a convenient single serve option.

“Portion control is crucial for consumers looking to manage their dietary intake and reduce food waste, and our Rice Pots provide a convenient, recyclable solution that delivers a premium taste.

“Simple and versatile, they can be enjoyed best when paired with protein for a quick meal, or served as a side dish to share. We’re confident they will be a hit with consumers.”