NURISHMENT, the protein-enriched milk drink from Grace Foods UK, is being launched in a limited-edition, price-marked pack.
The £1 price-mark will be available on cans of the four best-selling SKUs of Nurishment Original in vanilla, chocolate, strawberry and banana flavours.
The packs will be available from early May until the end of June.
“Price-marked packs are becoming even more key for retailers as consumers continue to seek value, but without compromising on quality,” said Nyree Chambers, head of marketing for Grace Foods.
“PMPs reassure consumers that they are getting great value from their favourite brands, while retailers benefit from increased sales and footfall to the fixture.
The new price-marked packs would see demand “soaring” she claimed.