Microwave snack brand Rustlers is taking its latest product on the road.
To support the launch of its panini range, the sampling campaign will visit cities across the UK including Glasgow and Edinburgh.
And Rustlers aims to engage 80,000 consumers with products and money-off coupons.
Kepak Convenience Foods marketing director John Armstrong said: “This is sampling on a massive scale and will attract new consumers to Rustlers.
“It will be backed by heavyweight social media, spearheaded by continuous activity on Rustlers Facebook and Twitter channels ensuring shoppers are on the lookout for #RustlersOnTour.
“The drive will be full-on, targeting commuters, busy workplaces at lunchtimes and major sporting events .”
The microwaveable panini range includes two lines – Chicken and Pesto, and Pepperoni.
Each of the panini has a recommended retail price of £2.29.