Laphroaig – Malt’s makeover
ISLAY malt Laphroaig has a new look. The updated packaging features a monochrome label and typeface that brand owner, Beam Inc, hopes will create...
Sparkling suggestion
As the nation continues to navigate the ongoing economic pressures, it’s likely there will be a rise in the Big Night In occasion.
RTD brand that comes in a can
Global Brands, the firm behind VK has launched a new RTD in a can.
Billed as an alcoholic soda, Crooked Beverage Co is available in...
A spicy TV campaign
MEXICAN brand Old El Paso has launched a new multi-million pound advertising and marketing campaign to support its Stand ‘N’ Stuff meal kits range.
Growing the meat snack market
Adult snackers are being targeted by the latest range from Mattessons.
Saying that almost a quarter of UK households buy meat snacks and valuing the...
Hitting health goals
Pepsico has reformulated three Walkers brands to bring them in line with high fat, sugar and salt (HFSS) guidelines.
Make sure there’s a treat in store
Brands it calls ‘treatier’ are growing in importance for convenience retailers according to Burton’s Biscuit Company.
Head of customer category management David Costello said: “In...
Cracking seasonal tea range
Edinburgh-based tea maker Eteaket has turned out a range of seasonal blends in partnership with Scottish Ballet.
Littleseed big ambitions
Emerging brand Littleseed has launched a new British extra virgin rapeseed oil .
St Pierre loafs it onto the small screen in campaign
Premium bakery brand St Pierre is set to make its television debut as the brand unveils the new key visuals for its above-the-line marketing campaign.
Extra Dexters PMPs added
Kervan Gida is expanding its Dexters range .
Reptilian pack design
FRENCH winery Joseph Castan has taken inspiration from the history books for its latest wine launch.
Going nuts for classic crisps
CAPTAIN Tiptoes – a snacks producer that says it’s from a world “where seriously splendid snackage meets complete and utter buffoonery” – has launched...
Moy Park First to Market with Innovative ‘Roast in the Bag’ Packaging
Leading UK food company Moy Park, has developed the first roast-in-the-bag chicken product to use cutting edge thermoformed packaging technology. The state of the...
Alert to the key trends
THE energy drinks category opportunity was already huge in the convenience channel, but the pandemic has only served to push things further forward.
Tub thumping for cocoa powder
Dr. Oetker launches Dark Cocoa Powder in tub format
HOME baking brand Dr. Oetker has launched its cocoa powder in a new tub format.
Made from...
