Walkers Baked, Doritos Dippers and PopWorks have been reformulated in line with Pepsico’s health goals. The firm aims to have half of its snack sales come from non-HFSS products, or from products sold in portions of 100 calories or less, by 2025.
The reformulation coincides with a wider rollout for the PopWorks brand. The popped crisp brand is now available UK-wide in the grocery, convenience and wholesale channels.
PopWorks range comprises three flavours: Sweet & Salty, Sweet Chipotle Chilli and Sour Cream & Onion.
Fiona Tomlin, chief marketing officer at PepsiCo, said: “We have taken some of our best-loved brands – PopWorks, Doritos Dippers and Walkers Baked – and transformed them to offer customers a wider selection of flavourful non-HFSS snacks.
“This is an important milestone in our long-term commitment to provide smart snacking choices, without compromising on taste.
“We’re dedicated to bringing more choice to millions of UK consumers by offering a wide range of non-HFSS options.”
• Time is running out for retailers to enter the latest Pepsico retailer competition. The firm is offering 10 retailers the chance to win £1,000 for their local communities. Retailers can enter by purchasing two cases of promotional 45g-82g £1 PMPs by 9 August.