RTD brand that comes in a can

Global Brands, the firm behind VK has launched a new RTD in a can.

Billed as an alcoholic soda, Crooked Beverage Co is available in three flavours; Dayglo Skies (Raspberry & Lime), Mother Moon (Pomegranate & Peach), and Midnight Stage (Blood Orange & Passionfruit), each in a 330ml can.
Charlie Leaver, innovation manager at Global Brands, said: “Crooked Beverage Co is something completely and truly different and with that it opened up a new realm of possibility. We plan to drive value into the RTD category by innovating and premiumising.”