ISLAY malt Laphroaig has a new look. The updated packaging features a monochrome label and typeface that brand owner, Beam Inc, hopes will create “a warmer shelf appeal”.
An image of the 200-year-old Laphroaig distillery nestled quietly along the Islay bay remains the focal point of the traditional tube packaging.
Michael Cockram of Beam Inc said: “Laphroaig continues to be the world’s number one Islay malt whisky. Our decision to refresh the brand’s packaging has been taken with a great deal of care.”