Something in the water
DRINKS giant AG Barr is combining two styles of soft drink to create what it says will be a new category – energy water.
Rockstar...
New units to light up gum sales
FIVE thousand more retailers will see the light this year, when Wrigley rolls out more LED-lit display units.
The initial launch put 3,200 different units...
Help drivers to low down
CHANGES to the drink driving laws, introduced at the start of the festive season last month, may increase demand for low-alcohol beers. Distributors such...
Tops of the morning
BELVITA breakfast biscuits have a new variety. Belvita Tops, with a chocolate and hazelnut or strawberry topping, are designed to give consumers what brand...
Calypso revamps its Fairtrade juices
CALYPSO Soft Drinks has revamped its Fairtrade Pure Juice range in time for Fair Trade Fortnight next month. The brightly coloured packs have, according...
7up gets original makeover
A new look for 7up Free, stressing the originality of the brand, launched last month. The multi-channel campaign, called #FEELSGOODTOBEYOU, gives the soft drink...
Oven cleaner’s £1m message
OVEN Pride aims to make the most of a predicted post-festive oven-cleaning binge with a £1m marketing push. The brand – the UK’s top...
New blue for dual cig brand
CAPSULE cigarette B&H Dual has had a packaging overhaul which owner JTI says will “reinforce its position as the fastest growing sub-premium cigarette brand,...
Sweet price for Chewits
CHEWY sweet brand Chewits is price-marking two of the sharing bags in its Chewmix ranges at £1, in response to demand for big-night-in, sharing...
Italians start tomato invasion
ITALIAN tomato brand Mutti is launching its premium passata, puree and tins in the UK. Mutti, the top seller in Italy according to IRI...
WKD 2015 edition says it’s showtime
LAS Vegas, the ultimate party town, is the inspiration for WKD’s 2015 special edition. The RTD’s logo has been transformed in the style of...
Stivy’s voice
GAVIN & Stacey star, Mathew Horne, is the new voice of flavoured drinks brand Stivy’s, fronting a three-month independent radio push with Capital FM.
The...
Wrapping up cold
BULMERS is using yarnbombing and social media to position its cider as a drink for winter. As part of its #LiveColourful campaign, the brand...
Cream hits the big 4-0
IRISH cream liqueur Baileys is 40 years old this year. It was created by David Dand, whose idea was to blend cream and whisky...
Empty nesters snack champs
SCOTLAND is home to just under 9% of the population of Great Britain, but it accounts for 10% of take-home sales of snacks...
More to meat
WHILE bags of crisps, nuts and similar products may still account for the largest share of the snacks market, Kerry Foods reckons there’s increasing...
