Hancocks hosts second Sweetest Day

Sweet deals to be had on upcoming Sweetest Day

Confectionery wholesaler Hancocks is opening up its doors again for its second Sweetest Day event of the year, promising plenty of sweet deals.

CONFECTIONERY wholesaler Hancocks is set to host its second Sweetest Day of the year on 9 May, inviting its customers to its depots.

Running across all 14 of the Hancocks depots across the UK, the event will allow retailers to chance to bag some deals across popular sweet lines as well as recruit more customers along the way. There will also be some product samples to hand as well.

The day will run from 8am to 8pm with  Mondelēz International set to sponsor the Sweetest Day event.

Customers will be offered exclusive in-store deals across a range of brands including Swizzels, Haribo, Warheads, Toxic Waste and Pez. There will also be an opportunity to meet representatives from these top brands along with Bazooka Candy and Warrior protein bars and drinks.

And for those looking to expand on the novelty selection, retailers will be able to buy five of any products from across the Crazy Candy Factory range and get £12 off their purchase.

There will also be plenty of giveaways and prizes to be won on the day including a BBQ, a CLIF bar merchandise bundle, a Toxic Waste branded drum to display products in and two free cases of Charms Fluffy Stuff.

Kathryn Hague, head of marketing at Hancocks, said: “Our Sweetest Day events have been a huge success with our customers. We love welcoming everyone into our stoers and letting them make the most of some of our exclusive offers and deals.

“The events are a great opportunity for new and existing customers to stock up on seasonal must-haves, trending products and brand new lines.

“Meeting brand representatives from the likes of Haribo, Swizzels and Warrior is also a great opportunity for retailers to gain advice and insight into merchandising, upcoming releases and selling advice.

“This May, our deals are truly too good to be missed.”