LAS Vegas, the ultimate party town, is the inspiration for WKD’s 2015 special edition. The RTD’s logo has been transformed in the style of the resort’s famous neon signage.
WKD Vegas comes in 275ml four-packs and 70cl multi-serve bottles. The four-pack and case outer graphics convey the colour and atmosphere of Vegas at night.
It replaces last year’s special edition, Brazilian, and has the same RRP as the rest of the range.
The launch is supported with a social and online media campaign, consumer sampling and introductory price promotions.
There are free-standing display units and Vegas-themed POS materials available.
In impulse retail outlets 70cl PMP bottles of other flavours in the WKD range – WKD Blue, WKD Red and WKD Iron Brew – will carry neck labels asking “Have you tried new WKD Vegas?”