CALYPSO Soft Drinks has revamped its Fairtrade Pure Juice range in time for Fair Trade Fortnight next month. The brightly coloured packs have, according to the company: “A highly visual, bold design to stand out and appeal to a wide consumer audience.” The new design appears across the range: apple and orange in 500ml bottles and 200ml cartons plus orange in 85ml cuplets.
Calypso was the first soft drinks company to be accredited by the Fairtrade Foundation, in 2001.
Michele Davies, Calypso marketing manager, said: “We will be supporting the Foundation’s theme of ‘choose products to change lives’. It’s all about consumers having the power to change the world every day by buying Fairtrade products. With one simple choice, farmers all over the world get a better deal and have a better, fairer life.”