7up gets original makeover

7up FreeA new look for 7up Free, stressing the originality of the brand, launched last month. The multi-channel campaign, called #FEELSGOODTOBEYOU, gives the soft drink a new logo and packaging design that partners Pepsico and Britvic Soft Drinks said: “Builds on the brand’s authentic equity and history, while staying true to its character.”
The campaign connects 7up Free with “originals” – everyday people, with a difference, that it reckons capture the spirit of the brand.
The first TV ad featured Magda Sayeg who has knitted covers for city benches, trees and bicycles – even a fountain – and also transformed a traditional London double-decker bus.