Rowan Glen says revamp is getting results
SCOTTISH dairy cooperative Rowan Glen has been showing off its new look on shelves, and it seems to be hitting the mark with consumers.
Earlier this year, Rowan Glen introduced a new pot, featuring fruity flavours and clearly advising shoppers on the health credentials of the brand.
The new packs prominently feature a Low Fat Bio flash as well as a calorie count and a ‘100% Vitamin D RI’ statement, in a bid to highlight the yogurt’s nutritional benefits to health-conscious consumers.
As part of the refresh, Rowan Glen also took the opportunity to give its logo a facelift.
Rowan Glen has been supporting its relaunched packs with advertising across outdoor sites as well as through digital media.
Over the coming months, the cooperative has said it plans to support the brand further through an in-store sampling campaign.
We’re proud of our pursuit of clearly labelled, fortified dairy. Our consumers have responded amazingly to our new packaging.
Richard Jones, head of commercial at Rowan Glen, said the new changes haven’t gone unnoticed either, with more consumers picking up pots in store.
“Rowan Glen’s goal is to ensure our yogurts have a powerful brand presence and visibility, with a contemporary design that is both relevant and eye-catching to the consumer.
“We’re proud of our pursuit of clearly labelled, fortified dairy. Our consumers have responded amazingly to our new impactful packaging and enhanced yogurt offering.
“Be it at breakfast, lunch or as a snack, Rowan Glen dairy plays a key part in any eating occasion, which is why we continue to secure a prominent position in the chilled dairy food category,” he said.
• Rowan Glen Low Fat Bio yogurts are available in six flavours in 125g pots in addition to four-packs in strawberry, toffee and assorted flavours.