Summer chill out


Frubes ‘Try Me Frozen’ campaign returns this summer, encouraging families to try the brand as a healthier alternative to ice cream.

Launching this month, the campaign has been timed to present its message to parents as the schools prepare to break up for the summer.

As part of the campaign, Frubes will appear in ‘Freeze ‘Em’ packaging available in variety pack (Strawberry, Red Berry and Peach flavours), as well as Strawberry, Banana and Choco Caramel flavours formats.

The limited edition packs will be available until the end of August.

Rosanne McDonnell, brand manager at Yoplait Kids said: “Freezing Frubes reestablishes the product as the perfect on the go snack for families during the warmer months.

“We had huge success with the campaign last year, which we supported with an impactful TV campaign, as well as heavy shopper investment in Tesco, Asda and Sainsbury’s. We’re planning to continue this throughout this summer.

“We know that kids enjoy Frubes as part of their lunchboxes, but we wanted to create an additional occasion for them as the weather heats up. Freezing Frubes is an exciting way to experience fruity flavours of the yogurt, and is the perfect refreshing treat after a long day in the sun.”