Bessie back on telly
Aunt Bessie’s is back on TV screens as part of a £3.1 million marketing investment in the brand.
Playful promotion
Oreo is the focus of a new digital campaign aimed at celebrating the ways consumers have connected with each other during lockdown.
Transitioning to pouch
Sterling Rolling Tobacco 3-in-1 Box is making the transition to a new pouch format.
Pack refresh for breakfast
Weetabix On The Go has a new look thanks to a bottle redesign for the breakfast brand.
Great flavours at a low price
Tayto talks 2020 snack category trends
Festive pack rolling out
WALKERS is set to offer consumers something different this festive season with the launch of a limited edition sausage roll flavour.
Christmas all about sharing
Larger formats on course for a strong winter
Exclusive to convenience
Burton's Biscuit Company has expanded its Maryland range with the launch of a new PMP exclusive to the convenience channel.
Value is critical to consumers
PMPs thrive in times of uncertainty
Marking down drinks
Suntory Beverage & Food (formerly Lucozade Ribena Suntory) has reduced the price-point across a number of popular PMPs.
Three more join the one pound range
KP Snacks expands its price-marked offer
Pack hits back of the net
Budweiser has kicked off its Premier League Competition with an on-pack promotion to celebrate the return of top-flight football in England
Cider maker seltzers
Aston Manor cider has entered the seltzer category with the launch of Sol Duc, a trio of low-calorie seltzers with an ABV of 5%
No beef in this burger
Richmond has expanded its meat-free offer with the launch of a new burger pack
Christmas selection
Mars has unveiled its Christmas range for 2020 complete with NPD and returning favourites
Naked vegan snacks
Snack brand Naked has launched a new 100% plant-based pot range which it claims contributes towards ‘one of your five a day’
