SUNTORY’S new Ribena campaign encourages consumers to laugh their way through the awkward moments in life.
The ‘Chin Up’ campaign launched at the start of June and represents a £7 million investment in the brand. Through the campaign, Ribena has been appearing in a new TV advert, which can also be found online, with further support in the shape of outdoor advertising, social media activity and in-store marketing.
Ribena’s new advert encourages shoppers to reach for the brand “when it’s Ri-bena bit awkward.”
Charlotte Flook, head of Ribena at Suntory Beverage & Food GB&I, said: “With the brand in strong growth of 15%, now is the perfect time to launch our new campaign.
“Chin Up’ puts our brand’s cheeky, irreverent personality at its heart by encouraging the nation to reach for a Ribena to help them laugh through life’s awkward little stumbles.”
