Wine is ageing fine

Laura Whitmore with Blossom Hill wine

TREASURY Wine Estates has been celebrating wine brand Blossom Hill’s 30th birthday in style with a major consumer campaign.

Blossom Hill has coupled up with Love Island host Laura Whitmore to launch a campaign that aims to take the sting out of turning 30, inviting consumers to live life on “their terms”.

The campaign is running across social media, with further support in the shape of in-store and PR activity. Treasury Wine Estates will also be launching Blossom Hill 30th limited-edition labels in August, to run until the end of 2022. The labels will appear on Blossom Hill Soft and Fruity Red Wine, Crisp and Fruity White Wine, and the White Zinfandel.

Ben Blake, Treasury Wine Estates head of marketing, said the brand is “thrilled” to team up with Whitmore, who “speaks so well to our target audience.”