Imperial Brands charges up new 1000 Puff vape devices
Imperial Brands has unveiled a new rechargeable vaping device with its Blu Bar Kits, with a system that offers up to 1,000 puffs per pod.
Fairy flipped on its head
Proctor & Gamble (P&G) has launched a new format for Fairy Liquid.
Vosene Kids Revamps Entire Range
Children's hair care and body care brand Vosene Kids has unveiled its first major packaging revamp across its entire product range.
The move follows extensive...
Smoking out the Grouse
Whisky brand The Famous Grouse is changing one of the expressions in its range – The Black Grouse.
From now on it will be known...
Vivid invests in campaign for christmas
Vivid Vapours has announced a £4m investment in a TV, outdoor and digital advertising campaign to drive awareness of the brand’s new vaping technology.
The...
Scottish beer brand set to party
2016 sees one of Scotland’s biggest-selling beer brands McEwan’s celebrate its 160th birthday.
The brand team reckons original brewer William McEwan would be delighted to...
New flavours go on screen
INNOVATIVE flavours are the lifeblood of the snacks market according to popcorn brand Butterkist, which plans to spend £3m to put its new range...
Baby cheeses aim for the back of the net
SNACK cheese brand kicks off its activity for the forthcoming summer of sport this month with the ‘Celebrate every goal’ campaign on its Mini...
Conveniently healthy bites
CONVENIENCE has become a huge factor in snacking and people are looking for products that are both healthy and tasty, says Giles Brook, founding...
New Frijj flavours hit the chillers
SUMMER 2016 saw some of the first marketing developments carried out by the new Müller Milk and Ingredients operation, formed after the takeover of...
The must haves – old and new
There’s no agreed technical definition of must-stocks. But some lines are simply expected by consumers to be on shelf and others should be...
Give the shopper more confidence
HAVING a range of PMPs in a store instils a sense of confidence and trust between the retailer and the shopper, says James Cragg,...
Spreading out with a TV ad
McLelland making noise on the small screen
Scottish cheese producer Lactalis McLelland has been making a seriously strong bid to boost brand awareness with the...
PMPs boost rate of sale
Marked packs are proving to be a big hit for a number of retailers
VALUE for money appeals to just about everyone, and there’s no...
Crisp carnival ad on the air
Walkers Sensations have been indulging in carnival fun as part of a new ad
campaign launched to coincide with the roll-out of new flavours and...
Cheese packs put summer in the spotlight
Cathedral City seasonal packs feature warm weather favourites
CATHEDRAL City has been sporting a new look this summer thanks to a packaging refresh across its...
