New Frijj flavours hit the chillers

SUMMER 2016 saw some of the first marketing developments carried out by the new Müller Milk and Ingredients operation, formed after the takeover of Dairy Crest’s milk operations by Müller at the turn of the year.

New flavours of Frijj and Frijj 40% Less Sugar, now part of the Müller Milk & Ingredients stable, launched this summer.

The firm rolled out the two new Frijj milkshake lines to retailers in June after an earlier  specific launch in Tesco. It meant Frijj expanded both its core range and  the Frijj 40% Less Sugar range that was launched last year.

New FRijj Loaded Choc Orange in the core range  is designed, the company said,  to add excitement to the RTD flavoured milk category and encourage  consumers to try flavoured milk. The pack design features swirls of chocolate and orange.

Launching new Frijj Mango & Passionfruit 40% Less Sugar  the firm said the  flavour had proved to be very popular in consumer sampling.