SUMMER 2016 saw some of the first marketing developments carried out by the new Müller Milk and Ingredients operation, formed after the takeover of Dairy Crest’s milk operations by Müller at the turn of the year.
The firm rolled out the two new Frijj milkshake lines to retailers in June after an earlier specific launch in Tesco. It meant Frijj expanded both its core range and the Frijj 40% Less Sugar range that was launched last year.
New FRijj Loaded Choc Orange in the core range is designed, the company said, to add excitement to the RTD flavoured milk category and encourage consumers to try flavoured milk. The pack design features swirls of chocolate and orange.
Launching new Frijj Mango & Passionfruit 40% Less Sugar the firm said the flavour had proved to be very popular in consumer sampling.