Children’s hair care and body care brand Vosene Kids has unveiled its first major packaging revamp across its entire product range.
The move follows extensive research into the challenges faced by consumers when shopping for hair and body care products. The redesign will look to more clearly communicate product messaging and benefits, with the introduction of sub ranges including Squeaky Clean, Fruity Goodness 2-in-1 and Gentle to Skin to strengthen positioning and help shoppers better identify those products which best suit their family’s needs.
Rolling out across the trade from this month, the revamped range features a consistent look and feel to increase brand visibility, with a more ‘grown up’ pack design.
Morgane Salin, marketing manager at Vosene Kids, said: “The in-depth research we conducted really shaped our redesign; with an aspiration that our new packaging and clearly defined sub ranges will help busy parents to more easily identify the perfect products for their little ones come bath time. Borne from a desire to continue building a brand which parents know and trust, we hope our new simplified look will make shopping for children’s personal care products that little bit easier for mum.”