A fresh start for frozen fish
Birds Eye has got rid of the Inspirations brand for its premium frozen fish range- bringing it under the Captain Birds Eye portfolio instead
Stay fresh on the go
A NEW Mentos format will roll out this month as brand owner Perfetti van Melle (PVM) looks to attract on-the-go shoppers.
Popping into a new market
Mrs Tilly’s launches tablet popcorn
Phonomenal new recipe
Despite recording impressive growth over the last few years, premium instant noodle brand Mr Lees is not resting on its laurels .
Wholesome cider
Strongbow has relaunched with a new formula containing no artificial sweeteners, flavours or colours
NPD is knot to be missed
Flipz Salted Caramel combines the salty taste of pretzels with a salted caramel coating, in a 90g sharing pouch
May the Frubes be with you
Frubes will be renamed ‘lightsaber tubes’ as part of a collaboration between Yoplait and Disney’s Star Wars .
Japanese hit sweet is here
Costcutter Supermarkets Group has introduced top-selling Japanese sweet Hi-Chew to its stores in the UK in time for Christmas following a successful trial
Extended treats marked personal
BISCUIT fans have the chance to get their names on their favourites this Christmas thanks to United Biscuits.
Boxes of McVitie’s Victoria, Family Circle and...
More biscuit PMPs on the way
CONSUMERS want biscuits and cakes to be good value for money and are moving away from volume deals towards PMPs. They also want healthier...
Beating the menthol ban
The new Rizla Flavour Infusions range will provide menthol shoppers with their preferred flavour
Slashing prices
CCEP has reduced RRPs across take-home PMPs
Screen call from Mexico
MEXICAN flavours are in, according to KP snacks, and it is spending £1m in a bid to get its McCoy’s Muchos range a share of the spoils.
Low calorie cookies
Graham's has extended its low calorie ice cream range with the launch of a new Cookie Dough variant.
Wine gets a beach body
German wine brand Black Tower has a new look
A tasteful ad campaign
Premium soft drink brand Sanpellegrino has launched a new marketing campaign to accompany a packaging refresh for its Tastefully Right range.
