Flipz Cookies & Cream combines salty pretzels with a sweet cookies and cream glaze.
The new release is available through wholesale and convenience channels in a 90g pack format. Each pack is priced at £1.50.
Jonathan Bull, marketing director for chocolate, cake seasonal at Pladis UK & Ireland, said: “Since launching into the UK market in 2018, Flipz has quickly become one of the biggest new snack brand launches in the last five years – and we can attribute a large part of this to our exciting pipeline of innovation. We want to maintain strong momentum for the Flipz brand, and adding tasty, trend-led flavour combinations to our core line-up will help the brand appeal to even more shoppers.
“Considering 51% of shoppers report they are on the lookout for new snacks to try, a continuous flow of NPD into the everyday treats category is vital.
“Cookies & Cream felt like the natural fit for the latest Flipz variant, as this flavour phenomenon shares the brand’s American roots and has become a classic combination both in the US and worldwide. Given that Flipz has built an incredibly loyal shopper base since launching in the UK – with a strong repeat purchase rate of 33% – we’re confident that the latest addition to the Flipz line-up will be a hit with British shoppers.”