‘Unexplainable’ ad bursts onto screens
CONFECTIONERY manufacturer Wrigley has launched its latest TV advertising campaign for Starburst, suggesting it’s ‘unexplainably juicy’.
The new ‘Land of Intensity’ ad first aired...
Chocolate for breakfast
Chocolate brand Oreo is now available as a breakfast cereal
Sweet treats for Veganuary and beyond
Sweet treats brands Swizzels and Lazy Day Foods have been highlighting their vegan options that are available for Veganuary and beyond.
Shaking up the scene
FERRERO reckons it has been shaking up sugar confectionery with its Tic Tac brand.
It says, quoting Nielsen data to 3 November 2012, that...
Chup full of goodness
CHUPA Chups has expanded its sugar free range with Chupa Chups Good For You.
Royal mint
A new variant has been added to the Bendicks range of after dinner mints to celebrate Queen Elizabeth II becoming the longest reigning UK...
Kit Kat recalls Chunky Specials
CONFECTIONERY firm Nestlé has launched a voluntary recall of special versions of one of its biggest brands, Kit Kat.
Four Kit Kat Chunky special...
Limited release is the berries
The Fox’s Glacier range has been extended with the introduction of Fox’s Glacier Berries, a special-edition mixed bag
Refresh for gift lines
WHETHER it’s a birthday celebration or a simple thank you, Mondelez reckons there’s scope to say it with chocolate – and it has revamped its Cadbury Card range accordingly.
Scoring with chocolate
Cadbury has joined forces with some of the UK’s biggest football clubs for the return of its ‘Match & Win’ promotion
The sweet favourite
When it comes to sweet treats, chocolate is the nation’s favourite and the latest figures from Key Note show that its value continues to grow...
Display, range and embracing change
SUGAR confectionery is a core category in the convenience channel and therefore worthy of an extra bit of attention.
Put your faith in the tablets
What do the tech industry and the UK chocolate category have in common?
A love affair with tablet formats, according to some of the latest category data, which points to continued growth for larger packs of chocolate.
Raising the bar
Chocolate comes in an almost bewildering and widening range of shapes and forms, and in a variety of pack styles and sizes. But...
Getting the price right for sweet sales
INNOVATIVE new products and marketing helped sugar confectionery grow sales by 0.7% last year according to Wrigley and it says it will follow the...
New PMP is twice as nice
The combination of Dairy Milk and Oreo has proved to be a popular one for Cadbury, and now the firm is extending the partnership even further with the launch of a new bar .
