Mondelez finds format is still in growth
WHAT do the tech industry and the UK chocolate category have in common?
A love affair with tablet formats, according to some of the latest category data, which points to continued growth for larger packs of chocolate.
Susan Nash, trade communications manager at Mondelez, highlighted Nielsen data for the year to 23 February as evidence that the tablets continue to enjoy improving fortunes in stores.
“Led by the best-selling Mondelez SKUs, the tablets segment is growing by a significant 6.3%, highlighting the shopper demand for this format,” she said.
In tandem with growth for the format, the number of tablets available to shoppers has continually expanded in recent years, with Mondelez and others bolstering their portfolio.
And Nash reckons recent NPD from Mondelez can help push tablets even further forward in convenience.
“The nation’s number one chocolate brand has introduced a reduced sugar variant to its much-loved range: Cadbury Dairy Milk 30% Less Sugar,” she said.
“Over a third of consumers are actively cutting down their sugar consumption, making reducing sugar one of the biggest priorities for shoppers.”
The tablets segment is growing by a significant 6.3%, highlighting the shopper demand for this format.
“This latest innovation from Cadbury Dairy Milk will allow retailers to tap into this clear demand with a category-leading brand.”
Cadbury Dairy Milk’s reduced sugar variant is available in 85g and 35g formats.