Swizzels and Lazy Day highlight vegan options
Reassure customers all year round with vegan sweets, says Swizzels
VARIETY counts in Veganuary – and not just across different categories – as a selection of format options will be key for driving sales with vegan customers.
Much like any demand during the year in confectionery, consumers are looking for something to match their plans for the winter night in, whether that be a small treat after dinner or a bag of sweets to enjoy while watching a movie at home.
Swizzels reckons it has convenience customers covered here with its range of vegan sweets as the confectioner shouts out its ‘All These, All Vegan, All Year’ campaign for the fourth year running.
Highlighting the year-round vegan nature of the products in its line, Swizzels reported a 19% increase in sales for its vegan Variety Range of hanging bags during the Veganuary period in 2023, which includes its Curious Chews, Luscious Lollies and Scrumptious Sweets variants.
This trio feature a range of Swizzels sweets options to fit around different consumers’ taste buds.
Clare Newton, trade marketing manager at Swizzels, said: “We’ve found that innovation within the vegan sugar confectionery category is a strong driver to entice consumers to try out vegan products and keep them coming back for more.
“We want our customers to feel confident that they can still enjoy their favourite confectionery products all year round, not just during Veganuary.”
Have your cake and eat it with Lazy Day
FREE-FROM bakery brand Lazy Day has revamped its range of B2B cakes and traybakes.
Available now across a range of wholesale depots including Brakes, Highland Wholesale Co-op and Lomond, the single-serve cake slices from Lazy Day offers a range of classic cake options that are both gluten-free and suitable for vegans.
The portfolio includes eight options, with 12 individual slices per case and variants including Rocky Road, Millionaire’s Shortbread, Chocolate Tiffin, Chocolate Orange Tiffin, Fruit Cake Slices, Scottish Shortbread, Golden Syrup Oaties and Choc Chip Shortbread.
Cases sell for £18 each, with the individual cakes retailed between £2.50 and £3.50.
Dr Sally Beattie, Lazy Day co-founder, said: “We are excited to now be rolling it out to the full range of individually wrapped products available via B2B channels.
“The new designs of our inclusive treats have brought a real warmth and personality to our products, which seem to have resonated well with not only our existing and loyal customer base, but with new consumers, too, resulting in vastly increased sales.”