Squeezing in a berry
PERFETTI Van Mella (PVM) has added some berry punch to its Summer Fruits sticks and sharing bags SKUs.
Wise words at hen party
Irish chocolate brand, Lily O’Brien’s, has added a new flavour to its share bag collection
Marketing matters
MARKETING initiatives and category management are the keys to success in confectionery according to Dan Newell, confections marketing manager at Wrigley.
Newell referred to Nielsen...
Sour power – Candyland launches bon bons
TANGERINE Confectionery brand Candyland has launched a sour raspberry flavour bon bon sweet.
The company says tangy tasting treats are popular at the moment. It...
Bueno returns from the dark
KINDER Bueno Dark returned to store shelves in February following an appearance last year.
Levi Boorer, customer development director for Ferrero UK & Ireland...
Communicating value
Mondelez is hoping it can provide benefits to both retailers and shoppers with the launch of a new price-marked pack running across some of its top selling Cadbury lines.
Pocket money-friendly PMPs
BAZOOKA Candy Brands is price marking its Mega Mouth, Juicy Drop Pop, Big Baby Pop and Push Pop brands. All will be less than...
Public votes for new Cadbury Dairy Milk flavour
The new Cadbury Dairy Milk Choca-latte hits shelves following a competition run by Mondelez which let consumers submit their ideas for a new flavour.
Retailers missing a big night trick
WRIGLEY Confectionery, the firm behind Skittles and Starburst, reckons many retailers still don’t appreciate the opportunities that the consumer trend to home leisure presents.
Independent...
Be prepared for the mini gifting moments
There’s more to spring sales than Easter alone
PVM has valued advice in good value
Perfetti Van Melle offers retailers tips on how to drive up confectionery sales over the festive period with a strong stock of PMP options in store.
Roar about new Lion King PEZ dispensers
Confectionery wholesaler World of Sweets has rolled out a new range of The Lion King PEZ dispensers ahead of the new film, Mufasa: The Lion King.
Sweet dreams made of this
CADBURY owner Mondelez International has long experience of confectionery as a classic impulse category but it sees impulse opportunities in other categories too –...
Squirrelling into the confectionery market
Gnaw Chocolate has introduced a range of chocolate and granola bars with a high quantity of fibre and a ‘healthier chocolate’ recipe
Nostalgia has a sweet taste
Nisha turns to traditional brands
Low-calorie countlines
Portion control is at the heart of the latest launch from Mars Wrigley UK, with the firm rolling out a new 100kcal range
