Eggs-ecuting seasonal innovation
EASTER means innovation according to Nestle Confectionery, as the firm unveils a raft of new seasonal products tailor-made for spring.
The firm has launched two...
Nights in add up
Economic uncertainty sees consumers entertain at home
NOTHING summed up the uncertain and surreal quality of the political sphere in 2016 quite like Toblerone making...
Put your best foot forward
Ramp up sales with eye catching displays
THERE are plenty of places in store where retailers can boost basket values, but in terms of impulse...
Standing up for sweets
DESIGNED specifically for modern c-stores, Rose Marketing says its new Candy Castle Crew floor stand can offer a retail return in excess of £600.
Each...
Scotland gets fruity taste of Super Bowl
AHEAD of last month’s Super Bowl in Houston, Texas, Skittles sent former American football star Marshawn Lynch to spread its message in Houston, Scotland.
Marketing...
A sour taste for adults
ADULT candy brand Maynards Bassetts has launched an extension of its wine gums range with Wine Gums Tangy.
This is the third innovation since Maynards...
Facing a digital world
Tic Tac is putting emotion into the market with digital style emoticons giving the tiny sweets a range of expressions.
The Express Yourself campaign features...
Tradition is still a winner
TRADITIONAL confectionery is still popular throughout Britain and although consumers do like trying new flavours, most return to old favourites, says Sunny Pahuja, managing...
Delight to fill the gap
BUSINESSWOMAN Zeynap Turudi says she saw a gap in the UK market for high quality Turkish delight and she is aiming to fill the...
Managing to stay ahead
EXCELLENT category management advice is one of the reasons behind success in the sugar confectionery category, says Wrigley, and it says it will continue...
Demand up for sugar free
Putting message on TV
GROWING at 5%, Werther’s Original Sugar Free says it is driving growth in the sugar-free candy segment.
And the brand is spending...
Strong contender for fresh breath
LAST year more than 300m of its XXX Extra Strong Mints were consumed in the UK, according to Big Bear Confectionery.
Head of trade marketing...
Losing sugar gaining sales
WITH an increasing number of consumers looking for healthy additions to their daily oral care routine, sugar-free gum is currently driving growth within the...
Tactics for selling Tic Tacs
Pocket confectionery is one of the most impulsive categories within confectionery, with seven out of ten purchases being unplanned, says Levi Boorer, customer development...
Free to be sweet
Fruitella has launched two completely sugar-free products, Fruit Foams and Fruit Gums.
Brand manager Matthew Navier said: “Data shows that 92% of consumers are actively...
Planning for festive impulse
LAST-minute shoppers will be targeted by this year’s Christmas impulse confectionery range from Spar brand.
Brand director Susan Darbyshire said: “The Christmas confectionery market has...
