SPANISH confectionery manufacturer Fini Sweets is looking to take the Scottish c-store market by storm with the roll out of its Smooth Pencil range in a price-marked pack.
The new £1 PMPs are available in a variety of flavours including Raspberry and Strawberry, with each flavour made using Halal beef gelatine.
Neil Thornton, senior account manager for Fini Sweets said the firm has been enjoying strong double digit growth year on year in the UK.
Thornton reckons this growth can be attributed to the firm’s use of innovative products and packaging alongside the use of channel specific packs which have given Fini Sweets a solid platform for growth in the UK.
“By creating unique and exciting products with exciting mixes we’re creating theatre and variety in growth areas of the confectionery category that retailers and consumers demand as a point of difference,” he said.
Peter Harker, national account manager for Fini Sweets said: “Smooth Pencils have proved to be unique and popular in the UK.
“These new lines have been embraced by key retailers and consumers and are performing very well.
“Another key product is Liquorice Wonder Mix which adds freshness, vibrancy and excitement to the liquorice mix category and is delivering year on year growth.”