Grown up promotion

Music giveaway featured on sweet bags

Jelly Babies

MUSIC is in the air with the latest on-pack promotion from Maynard Bassetts.

The Sweet Sounds of Summer promotion offers consumers the chance to win music-related prizes, including gig tickets, headphones and portable speakers.

The promotion aims to tap into consumers’ fun side over the summer, particularly appealing to 20-45 year olds.

To be in with a chance of winning, consumers must simply purchase a promotional pack, find their code inside and type it in at a dedicated website.

The promotion will feature on packs of the brand’s Wine Gums, Jelly Babies, Liquorice Allsorts, Sports Mix and Midget Gems.

Sweet Sounds of Summer will appeal to adults who have a fun side.

Senior brand manager Marta Sanso said: “Sweet Sounds of Summer will appeal to adults who have a fun side and are looking for ways to celebrate the summer months.

“It involves the same packs that consumers know and love, with the addition of a fun competition.

“With the weather warming, the summer is a great time to drive candy sales with attractive on-pack activations offering an opportunity to excite customers.”