Sustainable future for seashells
Chocolate seashell brand Guylian has undergone a relaunch, comprising a sustainability-focused packaging overhaul and a new recipe.
Making the most of sugar confectionery
The sugar confectioney category remains one of the biggest drivers of impulse decisions for convenience store shoppers – and retailers should capitalise by having a good variety, says Perfetti Van Melle.
Value a key footfall driver
PANDEMIC fallout has tightened budgets for many consumers, making value for money more important than ever.
Fox’s fruity focus
FRUITY flavours should hit the spot this summer according to Big Bear Confectionery, the firm behind Fox’s Glacier Mints.
Andrew Ovens, marketing manager at the...
Gifting to suit every demand
Opportunities for chocolate gifting are in high demand during the first quarter of the year.
Show that the price is sweet
Value for money still important
THE £1 price point is key to sales in bagged confectionery and this works even better when the price is...
Scotland gets fruity taste of Super Bowl
AHEAD of last month’s Super Bowl in Houston, Texas, Skittles sent former American football star Marshawn Lynch to spread its message in Houston, Scotland.
Marketing...
Halloween rituals return
Mondelez unveils seasonal lineup of haunting Halloween confectionery
Future is bright for healthy alternatives
Health was high on the agenda for many consumers before the pandemic hit, and Covid has only served to increase the importance of healthier options in the minds of many.
Mars acts for Earth
MARS Wrigley has made significant steps in pursuit of its sustainability goals.
Limited release is the berries
The Fox’s Glacier range has been extended with the introduction of Fox’s Glacier Berries, a special-edition mixed bag
A sweet new look
LEES of Scotland has unveiled revamped packaging for its Premium Meringue range – the first redesign for Lees meringues for 15 years.
Soft touch for Skittles
Mars Wrigley has broken new ground with the latest launch for its Skittles brand.
3 tips for scheduling a happy Easter
Delia Metral, Mondelez, shares three top Easter scheduling tips for shopkeepers
Festive Ferrero bolsters range
Ferrero has committed to investing £6.8m across its confectionery portfolio this Christmas, including the launch of a new Snowy Bear chocolate figure as part of its Thorntons brand
Share boost for bag sales
ENTHUSIASM for sharing helped the value of chocolate sales grow by 0.9% to £3.9bn in 2015 says Mars Chocolate.
Trade communications manager Bep Dhaliwal said:...
