Novelty will not wear off
Mars Wrigley is ready for the final push towards Easter, with expanded distribution for some novelty treats and a host of classic shell eggs.
A chance to win thousands
THE game is afoot at Mondelez, thanks to a nationwide competition under the Cadbury brand.
Making the deal sweeter
Purse strings are getting tighter this year but retailers can still drive up some sales, according to sweets giant Perfetti Van Melle (PVM).
World of Sweets covers the impulse shop
Novelty treats will be the way to go for Christmas confectionery shoppers this year says World of Sweets, with a chance to grab some impulse sales too.
Kids sweets in value lead – Category growth
CHILDREN are impulsive when they’re buying confectionery, and they don’t necessarily plan their sweet shopping far in advance. And when they arrive at stores,...
Sweet addition
Encouraging impulse purchases among c-store customers is one of the most effective ways of increasing a store’s revenue and profit. Today we look at...
Recipe for fruit sales
Wrigley launches multi-million pound investment to grow sales of its brands.
THE three vital ingredients in growing the sugar confectionery category are new product development,...
It’s fudge in a new format
Mondelez International has extended its range of Cadbury brand chocolate bags with the launch of Cadbury Fudge Minis.
Available in 120g bags priced at £1.99,...
All wrapped up for TV appearances
£7.9m spend on chocolate brands
It’s all systems go at Mondelez
Chocolate giant refuses to stand still with flurry of NPD .
Slabs lead to sales success
Chocolate brand Thorntons has expanded its already extensive portfolio into a new format with the launch of a range of four premium tablets.
Not hanging for very long
Shoppers snapping up bagged confectionery at a rapid rate
Galaxy re-brand hits screens
Mars Wrigley UK will be making its way onto TV screens this year with a new advertising campaign for its Galaxy brand
Communicating value
Mondelez is hoping it can provide benefits to both retailers and shoppers with the launch of a new price-marked pack running across some of its top selling Cadbury lines.
Refresh for gift lines
WHETHER it’s a birthday celebration or a simple thank you, Mondelez reckons there’s scope to say it with chocolate – and it has revamped its Cadbury Card range accordingly.
Baking for indulgence with Rich’s
John Want, sales, marketing and R&D director at Rich’s, explaines that even with prices on the rise, consumers will still pay out more for the treats that they’re looking for.
