Limited-edition variants of Cadbury Roses and Cadbury Dairy Milk are both available now. Both packs mark the 70th anniversary of Elizabeth Windsor’s accession to the throne with a special pack design.
The designs, which feature the official emblem of the Jubilee, have been rolled out to Cadbury Roses 423g tins and Cadbury Dairy Milk 360g tablets – which are priced at £6.59 and £4.23 respectively.
As part of its Jubilee celebrations, Mondelez has also been offering consumers the chance to win one of 250 pairs of tickets to the Platinum Jubilee Pageant.
Benazir Barlet-Batada and David Clements, senior marketing directors for Cadbury, commented: “Cadbury has a long-standing history of helping the nation come together and celebrate Royal occasions and we’ve proudly held a Royal Warrant for over 167 years.
“The new limited-edition packaging across formats will be a great way to generate excitement in store and gives shoppers a keep-sake to remember this great event.”