McGhee’s brings a spooky touch to its Empire Biscuits with a new Halloween design
Glasgow bakery brand McGhee's has launched a deliciously spooky treat for October with its new limited-edition Halloween Empire Biscuits.
New York Bakery enters new categories with Sub Rolls and Cookies
New York Bakery has entered into two new categories for the first time with the launch of a new range of Sub Rolls and Soft-Baked Cookies options.
Swizzels’ first Squashies Celebration Cake heads to Tesco stores
Baked goods firm Finsbury Food Group has teamed up with British confectioner Swizzels to launch the first ever Squashies Celebration Cake.
Finsbury marks Universal renewal with new Wicked cake plans
Finsbury Food Group has renewed its partnership with Universal Studios, with plans in place to capitalise on the popularity of upcoming movies including Wicked.
Hovis bakes up a trip of a lifetime in Wicked For Good pack promotion
Hovis has partnered up with Universal Pictures' Wicked: For Good with an exclusive on-pack promotion offering consumers a chance to win a family trip to Canada.
Sweet treats for Veganuary and beyond
Sweet treats brands Swizzels and Lazy Day Foods have been highlighting their vegan options that are available for Veganuary and beyond.
McGhee’s Morning Rolls hit Morrisons stores
Glaswegian family bakery brand McGhee's has announced an expansion for its Scottish Morning Rolls packs as they spread out across Morrisons stores in Scotland.
Iconic Swizzels sweets made into biscuits
Two of confectionery giant Swizzzels' most iconic sweets – Squashies and Love Hearts – are being brought to the biscuit category for the first time.
Hovis rises to the lunch demand with new Sub Rolls
Baked goods firm Hovis has unveiled a string of new innovations for the category with a new range of Sub Rolls and three new loaf variants.
McGhee’s reimagines a classic with Chocolate Old School Cake
Scottish family baker McGhee's has introduced a twist to a classic with the launch of its new Chocolate Old School Cake four pack.
St Pierre expands with Caramelised Onion Brioche Buns
Bakery brand St Pierre has introduced its new Caramelised Onion Brioche Buns packs in a bid to drive up premium options throughout the summer.
Hovis partners with PGL on new promotion
Bakery brand Hovis has partnered up with activity provider PGL to offer families to the chance to bag an outdoor adventure holiday.
Drive up Mother’s Day sales with Fox’s gift ideas
Fox's Burton's Companies has outlined five ways in which convenience store owners can help to drive up extra sales in the lead up to Mother's Day.
Quality counts in gluten-free category
With a wide range of consumers buying gluten-free products, Warburtons is urging retailers to stock quality bakery options to drive up sales.
Dr. Oetker offers extra indulgence for this Pancake Day
Home-baking brand Dr. Oetker has rolled out an extra indulgent option for Pancake Day this year with its new American Style Chocolate Pancake Mix.
Anticipated Hovis and Kingsmill merger agreed in principle
Anticipated Hovis and Kingsmill merger agreed in principle
