Finsbury marks Universal renewal with new Wicked cake plans
Finsbury Food Group has renewed its partnership with Universal Studios, with plans in place to capitalise on the popularity of upcoming movies including Wicked.
Swizzels’ first Squashies Celebration Cake heads to Tesco stores
Baked goods firm Finsbury Food Group has teamed up with British confectioner Swizzels to launch the first ever Squashies Celebration Cake.
Delice de France makes a seasonal twist in the bakery aisle
Delice de France is launching new varieties for Christmas.
Biona rolls into the bakery category
Organic food producer Windmill Organic has rolled into the bakery category with the launch if its new Biona Organic Multi-Seed Bread Roll Selection.
Hovis teams up with Morrisons and FareShare
Bakery brand Hovis has teamed up with Morrisons and FareShare to help donate loaves to the food waste reduction charity in time for the winter.
Hovis kicks off new Christmas competition
Hovis has kicked off a new promotion across its Best of Both loaves in partnership with Netflix's new family Christmas film 'That Christmas'.
Drive up Mother’s Day sales with Fox’s gift ideas
Fox's Burton's Companies has outlined five ways in which convenience store owners can help to drive up extra sales in the lead up to Mother's Day.
Loyalty a key ingredient for Brownings the Bakers
Heritage and familiarity of a brand are key factors when it comes to consumer choice in the bakery section – and that is something c-store retailers can capitalise on, says Brownings the Bakers.
New York Bakery enters new categories with Sub Rolls and Cookies
New York Bakery has entered into two new categories for the first time with the launch of a new range of Sub Rolls and Soft-Baked Cookies options.
Quality counts in gluten-free category
With a wide range of consumers buying gluten-free products, Warburtons is urging retailers to stock quality bakery options to drive up sales.
Finsbury Food Group unveils new Nadiya Hussain cake range
Finsbury Food Group has unveiled its first products in partnership with Great British Bake Off winner Nadiya Hussain with five new cake treats.
Hovis bakes up a trip of a lifetime in Wicked For Good pack promotion
Hovis has partnered up with Universal Pictures' Wicked: For Good with an exclusive on-pack promotion offering consumers a chance to win a family trip to Canada.
Hovis fulfils lunchtime needs
Hovis commercial director Alistair Gaunt has been sharing insights on what c-store retailers should stock so they can make themselves the perfect lunchtime sandwich.
Finsbury Food Group marks its first new look in a decade
Bakery manufacturer Finsbury Food Group has unveiled first new rebrand in a decade as the firm cements its plans for sustainable growth.
Hovis rises to the lunch demand with new Sub Rolls
Baked goods firm Hovis has unveiled a string of new innovations for the category with a new range of Sub Rolls and three new loaf variants.
Bayne’s marks 70 years with new store opening
Fife-born bakery firm Bayne's The Family Bakers has celebrated 70 years of its business with the opening of its 70th store in Perth's Inveralmond Retail Park.




































