New York Bakery brings Blueberry bagel

New York Bakery Co. has brought a quintessential taste of the Big Apple to UK stores with the launch of a limited-edition Blueberry flavour.
Pack shots of St Pierre Caramelised Onion Brioche Buns.

St Pierre expands with Caramelised Onion Brioche Buns

Bakery brand St Pierre has introduced its new Caramelised Onion Brioche Buns packs in a bid to drive up premium options throughout the summer.

Anticipated Hovis and Kingsmill merger agreed in principle

Anticipated Hovis and Kingsmill merger agreed in principle
A logo for Finsbury Food Group Limited featuring the new design for 2025.

Finsbury Food Group marks its first new look in a decade

Bakery manufacturer Finsbury Food Group has unveiled first new rebrand in a decade as the firm cements its plans for sustainable growth.
Swizzels reported a rise in sales for its vegan Variety Range during Veganuary 2023.

Sweet treats for Veganuary and beyond

Sweet treats brands Swizzels and Lazy Day Foods have been highlighting their vegan options that are available for Veganuary and beyond.
Packets of Fox's Fabulous biscuits sit on a table with biscuits placed onto plates with a mug of coffee between two packs of the biscuits – the biscuit variants include Half Coated Dark Chocolate Cookies, Half Coated Milk Chocolate Cookies, Milk Chocolate Cookies.

Drive up Mother’s Day sales with Fox’s gift ideas

Fox's Burton's Companies has outlined five ways in which convenience store owners can help to drive up extra sales in the lead up to Mother's Day.
Images of promotions in Morrisons stores for the collaboration between the supermarket, Hovis and FareShare including end of aisle displays and a store floor layout.

Hovis teams up with Morrisons and FareShare

Bakery brand Hovis has teamed up with Morrisons and FareShare to help donate loaves to the food waste reduction charity in time for the winter.
Pack shot of McGhee's Chocolate Old School Cake four pack.

McGhee’s reimagines a classic with Chocolate Old School Cake

Scottish family baker McGhee's has introduced a twist to a classic with the launch of its new Chocolate Old School Cake four pack.
A party scene with people holding plates of cakes from the Nadiya Hussain Finsbury Food Group collection.

Finsbury Food Group unveils new Nadiya Hussain cake range

Finsbury Food Group has unveiled its first products in partnership with Great British Bake Off winner Nadiya Hussain with five new cake treats.
The Bayne's family stand outside the Perth Inverlamond Retail Park store with a 7 and 0 balloons to mark the family's 70 years of business.

Bayne’s marks 70 years with new store opening

Fife-born bakery firm Bayne's The Family Bakers has celebrated 70 years of its business with the opening of its 70th store in Perth's Inveralmond Retail Park.
Opened in Ayrshire in 1945, Brownings is now a familiar name across Scotland.

Loyalty a key ingredient for Brownings the Bakers

Heritage and familiarity of a brand are key factors when it comes to consumer choice in the bakery section – and that is something c-store retailers can capitalise on, says Brownings the Bakers.
Pack shots of Hovis Tasty Wholemeal Thick and Medium Loaves with an on-pack design for Magic Breakfast.

Hovis partners with Magic Breakfast children’s charity

Bakery brand Hovis has partnered up with children's charity Magic Breakfast as part of its plans to donate 1.5million meals to kids across 2026.
Pack shot of the Hello Kitty Celebration Cake from Finsbury Food Group.

Finsbury unveils first Hello Kitty celebration cake

Baked goods firm Finsbury Food Group has unveiled its first-ever Hello Kitty celebration cake to tap into the demand for the popular character.
Pack shots of Hovis Best of Both with the Wicked For Good 2025 on pack promotion.

Hovis bakes up a trip of a lifetime in Wicked For Good pack promotion

Hovis has partnered up with Universal Pictures' Wicked: For Good with an exclusive on-pack promotion offering consumers a chance to win a family trip to Canada.
A Squashies Strawberries & Cream Celebration Cake with a slice taken out of the cake against a pink background.

Swizzels’ first Squashies Celebration Cake heads to Tesco stores

Baked goods firm Finsbury Food Group has teamed up with British confectioner Swizzels to launch the first ever Squashies Celebration Cake.
Pack shots of Mr Kipling Simnel Slices.

Mr Kipling launches Simnel Slices in time for Easter

BAKED goods brand Mr Kipling has unveiled a new limited edition cake ideal for the Easter season with its new Simnel Slices pack.
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