Pack shot of Spar White Toastie Thick Loaf.

Spar launches Thick Toastie bread loaf

UK symbol group Spar reckons it will be able to plug a gap in the market with the launch of its new own-label White Toastie Thick Sliced bread loaf.
Pack shots of Minions Celebration Cake and an image of a person holding on to a Gabby's Dollhouse above a party table with balloons on it.

Finsbury marks Universal renewal with new Wicked cake plans

Finsbury Food Group has renewed its partnership with Universal Studios, with plans in place to capitalise on the popularity of upcoming movies including Wicked.
A logo for Finsbury Food Group Limited featuring the new design for 2025.

Finsbury Food Group marks its first new look in a decade

Bakery manufacturer Finsbury Food Group has unveiled first new rebrand in a decade as the firm cements its plans for sustainable growth.
The Bayne's family stand outside the Perth Inverlamond Retail Park store with a 7 and 0 balloons to mark the family's 70 years of business.

Bayne’s marks 70 years with new store opening

Fife-born bakery firm Bayne's The Family Bakers has celebrated 70 years of its business with the opening of its 70th store in Perth's Inveralmond Retail Park.
Images of promotions in Morrisons stores for the collaboration between the supermarket, Hovis and FareShare including end of aisle displays and a store floor layout.

Hovis teams up with Morrisons and FareShare

Bakery brand Hovis has teamed up with Morrisons and FareShare to help donate loaves to the food waste reduction charity in time for the winter.
TV personality and baker Mary Berry sits at a table with the 90th Birthday cake that Finsbury Food Group had made for her.

Finsbury marks Mary Berry’s 90th birthday with a personal cake

Baked goods firm Finsbury Food Group has marked the 90th birthday of one of Britain's most beloved baking icons Dame Mary Berry.
Hovis says retailers can make dough by stocking up on the best-selling items in stores.

Hovis offers bread and breakfast tips

Hovis commercial director Alistair Gaunt provides convenience retailers with tips on how they can drive up sales for breakfast through bakery products.
A Squashies Strawberries & Cream Celebration Cake with a slice taken out of the cake against a pink background.

Swizzels’ first Squashies Celebration Cake heads to Tesco stores

Baked goods firm Finsbury Food Group has teamed up with British confectioner Swizzels to launch the first ever Squashies Celebration Cake.
Warburtons Gluten Free White Rolls are a must-stock for smaller stores, says the brand.

Quality counts in gluten-free category

With a wide range of consumers buying gluten-free products, Warburtons is urging retailers to stock quality bakery options to drive up sales.

Anticipated Hovis and Kingsmill merger agreed in principle

Anticipated Hovis and Kingsmill merger agreed in principle
Opened in Ayrshire in 1945, Brownings is now a familiar name across Scotland.

Loyalty a key ingredient for Brownings the Bakers

Heritage and familiarity of a brand are key factors when it comes to consumer choice in the bakery section – and that is something c-store retailers can capitalise on, says Brownings the Bakers.
Pack shot of Hovis Best of Both bread with That Christmas branding across it to mark the festive family film.

Hovis kicks off new Christmas competition

Hovis has kicked off a new promotion across its Best of Both loaves in partnership with Netflix's new family Christmas film 'That Christmas'.
Pack shots of Hovis Cheese & Herbs Sub Rolls and Hovis Buttermilk Sub Rolls.

Hovis rises to the lunch demand with new Sub Rolls

Baked goods firm Hovis has unveiled a string of new innovations for the category with a new range of Sub Rolls and three new loaf variants.

New York Bakery brings Blueberry bagel

New York Bakery Co. has brought a quintessential taste of the Big Apple to UK stores with the launch of a limited-edition Blueberry flavour.
Walkers sales hit £200m for the first time

Walker’s Shortbread sales exceed £200m for the first time

Walkers sales exceed £200m for the first time
Pack shots of Dr. Oetker American Style Pancake Mix Chocolate.

Dr. Oetker offers extra indulgence for this Pancake Day

Home-baking brand Dr. Oetker has rolled out an extra indulgent option for Pancake Day this year with its new American Style Chocolate Pancake Mix.