Pack shots of Mr Kipling Simnel Slices.

Mr Kipling launches Simnel Slices in time for Easter

BAKED goods brand Mr Kipling has unveiled a new limited edition cake ideal for the Easter season with its new Simnel Slices pack.
Pack shots of Hovis Cheese & Herbs Sub Rolls and Hovis Buttermilk Sub Rolls.

Hovis rises to the lunch demand with new Sub Rolls

Baked goods firm Hovis has unveiled a string of new innovations for the category with a new range of Sub Rolls and three new loaf variants.
Visual from the St Pierre ATL campaign featuring a man holding sesame seed brioche burger buns with a pack of St Pierre Sesame Seed Burger Buns in the bottom left with the phrase "For France's sake, not the plastic cheese'

St Pierre loafs it onto the small screen in campaign

Premium bakery brand St Pierre is set to make its television debut as the brand unveils the new key visuals for its above-the-line marketing campaign.
A party scene with people holding plates of cakes from the Nadiya Hussain Finsbury Food Group collection.

Finsbury Food Group unveils new Nadiya Hussain cake range

Finsbury Food Group has unveiled its first products in partnership with Great British Bake Off winner Nadiya Hussain with five new cake treats.
Pack shots of Lazy Day Cornflake & Honey Tiffin and Chocolate & Vanilla Cake Bars.

Lazy Day expands free-from range

Free-from bakery brand Lazy Day has expanded further on its line-up of treats with the introduction of two NPD for consumers.
Pack shots of St Pierre Caramelised Onion Brioche Buns.

St Pierre expands with Caramelised Onion Brioche Buns

Bakery brand St Pierre has introduced its new Caramelised Onion Brioche Buns packs in a bid to drive up premium options throughout the summer.
Pack shots of LazyDay Mini Vic the Vegan Caterpillar Cakes.

Lazy Day scoops Great Taste Award for vegan Caterpillar Cake

Free-from treats brand Lazy Day has scooped up a one-star accolade at the Great Taste Awards for its Mini Vic the Vegan Caterpillar Cake packs.
Packets of Fox's Fabulous biscuits sit on a table with biscuits placed onto plates with a mug of coffee between two packs of the biscuits – the biscuit variants include Half Coated Dark Chocolate Cookies, Half Coated Milk Chocolate Cookies, Milk Chocolate Cookies.

Drive up Mother’s Day sales with Fox’s gift ideas

Fox's Burton's Companies has outlined five ways in which convenience store owners can help to drive up extra sales in the lead up to Mother's Day.
Pack shots of New York Bakery pre-sliced bagels range including Red Onion & Chive, Cinnamon & Raisin, Original, Sesame and Wholemeal.

New York Bakery rolls out pre-sliced bagels

Baked goods brand New York Bakery has unveiled its new pre-sliced range of bagels alongside a complete packaging refresh to the range.
Pack shot of Hovis Best of Both bread with That Christmas branding across it to mark the festive family film.

Hovis kicks off new Christmas competition

Hovis has kicked off a new promotion across its Best of Both loaves in partnership with Netflix's new family Christmas film 'That Christmas'.
Pack shot of the Hello Kitty Celebration Cake from Finsbury Food Group.

Finsbury unveils first Hello Kitty celebration cake

Baked goods firm Finsbury Food Group has unveiled its first-ever Hello Kitty celebration cake to tap into the demand for the popular character.
Pack shot of McGhee's Chocolate Old School Cake four pack.

McGhee’s reimagines a classic with Chocolate Old School Cake

Scottish family baker McGhee's has introduced a twist to a classic with the launch of its new Chocolate Old School Cake four pack.
Pack shots of St Pierre Croissant Loaf.

St Pierre launches new Croissant Loaf packs

Premium bakery brand St Pierre has launched an innovative product for the breakfast table with its hybrid Croissant Loaf packs.
Scottish snacks brand Nairn’s is celebrating its 130th anniversary with a campaign that shines a light on the everyday moments that make people feel better.

Nairn’s celebrates 130th anniversary

Scottish snacks brand Nairn’s is celebrating its 130th anniversary with a campaign that shines a light on the everyday moments that make people feel better.
Swizzels reported a rise in sales for its vegan Variety Range during Veganuary 2023.

Sweet treats for Veganuary and beyond

Sweet treats brands Swizzels and Lazy Day Foods have been highlighting their vegan options that are available for Veganuary and beyond.
Pack shots of Minions Celebration Cake and an image of a person holding on to a Gabby's Dollhouse above a party table with balloons on it.

Finsbury marks Universal renewal with new Wicked cake plans

Finsbury Food Group has renewed its partnership with Universal Studios, with plans in place to capitalise on the popularity of upcoming movies including Wicked.
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