Pack shot of the Hello Kitty Celebration Cake from Finsbury Food Group.

Finsbury unveils first Hello Kitty celebration cake

Baked goods firm Finsbury Food Group has unveiled its first-ever Hello Kitty celebration cake to tap into the demand for the popular character.

Anticipated Hovis and Kingsmill merger agreed in principle

Anticipated Hovis and Kingsmill merger agreed in principle
Home-made sandwiches remain the popular option for lunch, according to Hovis.

Hovis fulfils lunchtime needs

Hovis commercial director Alistair Gaunt has been sharing insights on what c-store retailers should stock so they can make themselves the perfect lunchtime sandwich.
Hovis says retailers can make dough by stocking up on the best-selling items in stores.

Hovis offers bread and breakfast tips

Hovis commercial director Alistair Gaunt provides convenience retailers with tips on how they can drive up sales for breakfast through bakery products.
Swizzels reported a rise in sales for its vegan Variety Range during Veganuary 2023.

Sweet treats for Veganuary and beyond

Sweet treats brands Swizzels and Lazy Day Foods have been highlighting their vegan options that are available for Veganuary and beyond.
Pack shots of Biona organic sliced bread in Bakehouse White Sliced, Bakehouse Wholemeal Sliced and Bakehouse Protein Sliced.

Biona expands on bakery range

Organic foods brand Biona has unveiled a tranche of new, natural bakery products including a sliced bread line as well as new seeded toasties.
Pack shots of LazyDay Mini Vic the Vegan Caterpillar Cakes.

Lazy Day scoops Great Taste Award for vegan Caterpillar Cake

Free-from treats brand Lazy Day has scooped up a one-star accolade at the Great Taste Awards for its Mini Vic the Vegan Caterpillar Cake packs.
Finsbury Food Group is celebrating the 25th anniversary of the Harry Potter movie franchise with a new Hogwarts-themed chocolate celebration cake.

Finsbury conjures up Harry Potter cake

Specialist baker Finsbury Food Group is marking the 25th anniversary of the Harry Potter movie franchise with a new Hogwarts-themed Triple Layered Chocolate Cake.
Pack shots of Mr Kipling Simnel Slices.

Mr Kipling launches Simnel Slices in time for Easter

BAKED goods brand Mr Kipling has unveiled a new limited edition cake ideal for the Easter season with its new Simnel Slices pack.
Pack shots of Hovis Thick and Medium Sliced bread with the PGL promotion on packs.

Hovis partners with PGL on new promotion

Bakery brand Hovis has partnered up with activity provider PGL to offer families to the chance to bag an outdoor adventure holiday.
A party scene with people holding plates of cakes from the Nadiya Hussain Finsbury Food Group collection.

Finsbury Food Group unveils new Nadiya Hussain cake range

Finsbury Food Group has unveiled its first products in partnership with Great British Bake Off winner Nadiya Hussain with five new cake treats.
Packets of Fox's Fabulous biscuits sit on a table with biscuits placed onto plates with a mug of coffee between two packs of the biscuits – the biscuit variants include Half Coated Dark Chocolate Cookies, Half Coated Milk Chocolate Cookies, Milk Chocolate Cookies.

Drive up Mother’s Day sales with Fox’s gift ideas

Fox's Burton's Companies has outlined five ways in which convenience store owners can help to drive up extra sales in the lead up to Mother's Day.
Pack shot of McGhee's Chocolate Old School Cake four pack.

McGhee’s reimagines a classic with Chocolate Old School Cake

Scottish family baker McGhee's has introduced a twist to a classic with the launch of its new Chocolate Old School Cake four pack.
Finsbury Food Group has expanded its Little Big Cake range with a strawberry/matcha-flavoured treat called I Like You Berry Matcha.

Finsbury serves up strawberry matcha Little Big Cake

Finsbury Food Group has expanded its Little Big Cake range with a strawberry/matcha-flavoured treat called I Like You Berry Matcha.
Images of promotions in Morrisons stores for the collaboration between the supermarket, Hovis and FareShare including end of aisle displays and a store floor layout.

Hovis teams up with Morrisons and FareShare

Bakery brand Hovis has teamed up with Morrisons and FareShare to help donate loaves to the food waste reduction charity in time for the winter.

New York Bakery brings Blueberry bagel

New York Bakery Co. has brought a quintessential taste of the Big Apple to UK stores with the launch of a limited-edition Blueberry flavour.
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