Expanding treat options across the bakery with Mars
MARS Drinks & Treats (MD&T) has brought back its popular range of Mars branded Cake Bars in a bid to tap into the rising popularity of the category.
The returning range will see four Mars branded cakes back on the shelf with Galaxy Cake Bars Chocolate, Galaxy Cake Bars Caramel, Maltesers Cake Bars and Milky Way Cake Bars. In addition to this, MD&T has also brought in two seasonal flavours with the Galaxy Orange Cake Bars and Galaxy Salted Caramel Cake Bars with limited edition festive packaging.
The Galaxy Cake Bars feature chocolate cake bars that have been covered in Galaxy chocolate, with a chocolate cream filling for the Chocolate Bar pack and a caramel filling for the Caramel Bar.
The Maltesers Cake Bar pack in a sponge cake with a malt flavoured cream on top, coloured sugar pieces and cocoa coated honeycomb pieces which is then covered in chocolate. Meanwhile, the Milky Way Bars feature a sponge cake bar with a creamy filling and covered in milk chocolate.
The limited edition festive options bring the same Galaxy chocolate cake bar but with a zesty orange filling for one, and a salted caramel layer on the other.
The range is available across Booker, Co-op and Spar for the convenience channel and has also rolled out across Asda, Morrisons, Sainsbury’s and Spar with an RRP of £2.50 for the core range, and £2.75 for the festive flavours.
All variants come with five cake bars in every pack, with each of the bars individually wrapped as well to help maintain freshness.
Kerry Cavanaugh, general manager at MD&T, said: “The Ambient Cakes category continues to go from strength to strength, and cake bars remain a firm favourite with shoppers. We believe that bringing our popular cake bars back to a booming category will excite existing shoppers and attract new Galaxy, Maltesers and Milky Way fans.
“The return of our festive flavours in limited edition packaging will keep that momentum going into the festive season.”
