Matching convenience demand at New York Bakery
BAKED goods brand New York Bakery (NYB) has unveiled its new line of pre-sliced bagels in a bid to tap into consumer demand for more convenient pack formats.
The new range will hit shelves across supermarkets from August starting with The Original Bagels to offer a quicker, more versatile option across key meal times. This comes following internal research from NYB conducted by HowDo which found that two in three consumers said they would prefer bagels pre-sliced.
In addition to this, the format will also support portion control options for consumers and is easier to freeze, giving shoppers more support in reducing food waste at home.
Alongside the new sliced format, NYB has introduced a new packaging design across the range to help deliver more standout across the fixture and drive more shoppers to the brand in stores.
The refreshed packs feature more brighter colours and clearer flavour differentiation whilst introducing more benefit-led messaging across packs including relevant nutritional claims such as low-fat and high-fibre credentials along with guidance on freezing the bagels.
This investment will be supported by in-store and online marketing including consumer PR and influencer activity which is expected to reach more than 15million shoppers to build up awareness for the new and refreshed range.
Claire Kong, marketing director at NYB, said: “This is an important step forward for the range, bringing together greater convenience for shoppers with stronger standout and clearer navigation for retailers.
“By introducing pre-sliced bagels, we’re making New York Bakery even easier to enjoy across key occasions, while keeping the authentic taste, texture and quality shoppers know and love. The refreshed packaging builds on this by making the range easier to shop, bringing each product’s key benefits to the forefront.
“Together, these updates reflect our continued commitment to listening to shoppers, investing in the category and working closely with our retail partners to drive visibility, engagement and repeat purchase.”
