Pack shots of Hovis Best of Both with the Wicked For Good 2025 on pack promotion.

Hovis bakes up a trip of a lifetime in Wicked For Good pack promotion

Hovis has partnered up with Universal Pictures' Wicked: For Good with an exclusive on-pack promotion offering consumers a chance to win a family trip to Canada.
Swizzels reported a rise in sales for its vegan Variety Range during Veganuary 2023.

Sweet treats for Veganuary and beyond

Sweet treats brands Swizzels and Lazy Day Foods have been highlighting their vegan options that are available for Veganuary and beyond.
Fraser Gall, sales director at Brownings the Bakers, and Declan McMahon, managing director at Brownings the Bakers, stand outside a Sainsbury's store holding Brownings products.

Brownings expands its range across Sainsbury’s stores

Family-run bakery firm Brownings the Bakers has expanded its listings across selected Sainsbury's stores in Scotland bringing its scones range into locations.
Pack shots of Minions Celebration Cake and an image of a person holding on to a Gabby's Dollhouse above a party table with balloons on it.

Finsbury marks Universal renewal with new Wicked cake plans

Finsbury Food Group has renewed its partnership with Universal Studios, with plans in place to capitalise on the popularity of upcoming movies including Wicked.
Delice de France is launching new varieties for Christmas

Delice de France makes a seasonal twist in the bakery aisle

Delice de France is launching new varieties for Christmas.

New York Bakery brings Blueberry bagel

New York Bakery Co. has brought a quintessential taste of the Big Apple to UK stores with the launch of a limited-edition Blueberry flavour.
Pack shot of the Hello Kitty Celebration Cake from Finsbury Food Group.

Finsbury unveils first Hello Kitty celebration cake

Baked goods firm Finsbury Food Group has unveiled its first-ever Hello Kitty celebration cake to tap into the demand for the popular character.
Packets of Fox's Fabulous biscuits sit on a table with biscuits placed onto plates with a mug of coffee between two packs of the biscuits – the biscuit variants include Half Coated Dark Chocolate Cookies, Half Coated Milk Chocolate Cookies, Milk Chocolate Cookies.

Drive up Mother’s Day sales with Fox’s gift ideas

Fox's Burton's Companies has outlined five ways in which convenience store owners can help to drive up extra sales in the lead up to Mother's Day.
Pack shot of McGhee's Chocolate Old School Cake four pack.

McGhee’s reimagines a classic with Chocolate Old School Cake

Scottish family baker McGhee's has introduced a twist to a classic with the launch of its new Chocolate Old School Cake four pack.
Pack shot of Biona Organic Multi-Seeded Bread Roll Selection.

Biona rolls into the bakery category

Organic food producer Windmill Organic has rolled into the bakery category with the launch if its new Biona Organic Multi-Seed Bread Roll Selection.
TV personality and baker Mary Berry sits at a table with the 90th Birthday cake that Finsbury Food Group had made for her.

Finsbury marks Mary Berry’s 90th birthday with a personal cake

Baked goods firm Finsbury Food Group has marked the 90th birthday of one of Britain's most beloved baking icons Dame Mary Berry.
A person places a large celebration cake on a pink plate down onto a table that already has four cupcakes sitting on it.

Finsbury launches first-to-market cake bento boxes

Speciality bakery firm Finsbury Food Group has introduced its first cake bento box brand with Little Big Cake, driving innovation in the bakery aisle.
Visual from the St Pierre ATL campaign featuring a man holding sesame seed brioche burger buns with a pack of St Pierre Sesame Seed Burger Buns in the bottom left with the phrase "For France's sake, not the plastic cheese'

St Pierre loafs it onto the small screen in campaign

Premium bakery brand St Pierre is set to make its television debut as the brand unveils the new key visuals for its above-the-line marketing campaign.
Pack shots of Hovis Cheese & Herbs Sub Rolls and Hovis Buttermilk Sub Rolls.

Hovis rises to the lunch demand with new Sub Rolls

Baked goods firm Hovis has unveiled a string of new innovations for the category with a new range of Sub Rolls and three new loaf variants.
Pack shots of Hovis Tasty Wholemeal Thick and Medium Loaves with an on-pack design for Magic Breakfast.

Hovis partners with Magic Breakfast children’s charity

Bakery brand Hovis has partnered up with children's charity Magic Breakfast as part of its plans to donate 1.5million meals to kids across 2026.
Images of promotions in Morrisons stores for the collaboration between the supermarket, Hovis and FareShare including end of aisle displays and a store floor layout.

Hovis teams up with Morrisons and FareShare

Bakery brand Hovis has teamed up with Morrisons and FareShare to help donate loaves to the food waste reduction charity in time for the winter.
12Page 1 of 2