Pack shots of Milky Way Cake Bars, Maltesers Cake Bars, Galaxy Cake Bars Chocolate and Galaxy Cake Bars Caramel.

Mars brings back its Cake Bar range

Mars Drinks & Treats has brought back its Mars branded Cake Bars range to help tap into the rising popularity for the bakery category with shoppers.
Pack shots of Hovis Tasty Wholemeal Thick and Medium Loaves with an on-pack design for Magic Breakfast.

Hovis partners with Magic Breakfast children’s charity

Bakery brand Hovis has partnered up with children's charity Magic Breakfast as part of its plans to donate 1.5million meals to kids across 2026.
Images of promotions in Morrisons stores for the collaboration between the supermarket, Hovis and FareShare including end of aisle displays and a store floor layout.

Hovis teams up with Morrisons and FareShare

Bakery brand Hovis has teamed up with Morrisons and FareShare to help donate loaves to the food waste reduction charity in time for the winter.
Pack shots of Biona organic sliced bread in Bakehouse White Sliced, Bakehouse Wholemeal Sliced and Bakehouse Protein Sliced.

Biona expands on bakery range

Organic foods brand Biona has unveiled a tranche of new, natural bakery products including a sliced bread line as well as new seeded toasties.
A logo for Finsbury Food Group Limited featuring the new design for 2025.

Finsbury Food Group marks its first new look in a decade

Bakery manufacturer Finsbury Food Group has unveiled first new rebrand in a decade as the firm cements its plans for sustainable growth.
Pack shots of Hovis Thick and Medium Sliced bread with the PGL promotion on packs.

Hovis partners with PGL on new promotion

Bakery brand Hovis has partnered up with activity provider PGL to offer families to the chance to bag an outdoor adventure holiday.
Pack shot of Hovis Best of Both bread with That Christmas branding across it to mark the festive family film.

Hovis kicks off new Christmas competition

Hovis has kicked off a new promotion across its Best of Both loaves in partnership with Netflix's new family Christmas film 'That Christmas'.
Pack shots of Fox's Chocolatey Pumpkin Spice Creams biscuits.

Fox’s Biscuits unveils new Pumpkin Spice flavour

Biscuits firm Fox's Burton's Companies is set to bring the trendy Pumpkin Spice flavour to the biscuits aisle with its new Fox's Chocolatey variant.
A party scene with people holding plates of cakes from the Nadiya Hussain Finsbury Food Group collection.

Finsbury Food Group unveils new Nadiya Hussain cake range

Finsbury Food Group has unveiled its first products in partnership with Great British Bake Off winner Nadiya Hussain with five new cake treats.
A packet of McGhee's Morning Rolls sit in a bread basket with a tea towel with individual rolls around the basket.

McGhee’s Morning Rolls hit Morrisons stores

Glaswegian family bakery brand McGhee's has announced an expansion for its Scottish Morning Rolls packs as they spread out across Morrisons stores in Scotland.
Warburtons Gluten Free White Rolls are a must-stock for smaller stores, says the brand.

Quality counts in gluten-free category

With a wide range of consumers buying gluten-free products, Warburtons is urging retailers to stock quality bakery options to drive up sales.
Finsbury Food Group has expanded its Little Big Cake range with a strawberry/matcha-flavoured treat called I Like You Berry Matcha.

Finsbury serves up strawberry matcha Little Big Cake

Finsbury Food Group has expanded its Little Big Cake range with a strawberry/matcha-flavoured treat called I Like You Berry Matcha.
Pack shots of New York Bakery Co Original Sub Rolls, Roasted Onion Sub Rolls, Chocolate Chip Soft Baked Cookies and Salted Caramel & Pecan Soft Baked Cookies.

New York Bakery enters new categories with Sub Rolls and Cookies

New York Bakery has entered into two new categories for the first time with the launch of a new range of Sub Rolls and Soft-Baked Cookies options.
Pack shots of St Pierre Croissant Loaf.

St Pierre launches new Croissant Loaf packs

Premium bakery brand St Pierre has launched an innovative product for the breakfast table with its hybrid Croissant Loaf packs.
Finsbury Food Group is celebrating the 25th anniversary of the Harry Potter movie franchise with a new Hogwarts-themed chocolate celebration cake.

Finsbury conjures up Harry Potter cake

Specialist baker Finsbury Food Group is marking the 25th anniversary of the Harry Potter movie franchise with a new Hogwarts-themed Triple Layered Chocolate Cake.
A Squashies Strawberries & Cream Celebration Cake with a slice taken out of the cake against a pink background.

Swizzels’ first Squashies Celebration Cake heads to Tesco stores

Baked goods firm Finsbury Food Group has teamed up with British confectioner Swizzels to launch the first ever Squashies Celebration Cake.
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