Delice de France is launching new varieties for Christmas

Delice de France makes a seasonal twist in the bakery aisle

Delice de France is launching new varieties for Christmas.

New York Bakery brings Blueberry bagel

New York Bakery Co. has brought a quintessential taste of the Big Apple to UK stores with the launch of a limited-edition Blueberry flavour.
Packets of Fox's Fabulous biscuits sit on a table with biscuits placed onto plates with a mug of coffee between two packs of the biscuits – the biscuit variants include Half Coated Dark Chocolate Cookies, Half Coated Milk Chocolate Cookies, Milk Chocolate Cookies.

Drive up Mother’s Day sales with Fox’s gift ideas

Fox's Burton's Companies has outlined five ways in which convenience store owners can help to drive up extra sales in the lead up to Mother's Day.
Pack shot of McGhee's Chocolate Old School Cake four pack.

McGhee’s reimagines a classic with Chocolate Old School Cake

Scottish family baker McGhee's has introduced a twist to a classic with the launch of its new Chocolate Old School Cake four pack.
Pack shot of Biona Organic Multi-Seeded Bread Roll Selection.

Biona rolls into the bakery category

Organic food producer Windmill Organic has rolled into the bakery category with the launch if its new Biona Organic Multi-Seed Bread Roll Selection.
TV personality and baker Mary Berry sits at a table with the 90th Birthday cake that Finsbury Food Group had made for her.

Finsbury marks Mary Berry’s 90th birthday with a personal cake

Baked goods firm Finsbury Food Group has marked the 90th birthday of one of Britain's most beloved baking icons Dame Mary Berry.
A person places a large celebration cake on a pink plate down onto a table that already has four cupcakes sitting on it.

Finsbury launches first-to-market cake bento boxes

Speciality bakery firm Finsbury Food Group has introduced its first cake bento box brand with Little Big Cake, driving innovation in the bakery aisle.
Visual from the St Pierre ATL campaign featuring a man holding sesame seed brioche burger buns with a pack of St Pierre Sesame Seed Burger Buns in the bottom left with the phrase "For France's sake, not the plastic cheese'

St Pierre loafs it onto the small screen in campaign

Premium bakery brand St Pierre is set to make its television debut as the brand unveils the new key visuals for its above-the-line marketing campaign.
Pack shots of Hovis Cheese & Herbs Sub Rolls and Hovis Buttermilk Sub Rolls.

Hovis rises to the lunch demand with new Sub Rolls

Baked goods firm Hovis has unveiled a string of new innovations for the category with a new range of Sub Rolls and three new loaf variants.
Pack shots of Hovis Tasty Wholemeal Thick and Medium Loaves with an on-pack design for Magic Breakfast.

Hovis partners with Magic Breakfast children’s charity

Bakery brand Hovis has partnered up with children's charity Magic Breakfast as part of its plans to donate 1.5million meals to kids across 2026.
Images of promotions in Morrisons stores for the collaboration between the supermarket, Hovis and FareShare including end of aisle displays and a store floor layout.

Hovis teams up with Morrisons and FareShare

Bakery brand Hovis has teamed up with Morrisons and FareShare to help donate loaves to the food waste reduction charity in time for the winter.
A logo for Finsbury Food Group Limited featuring the new design for 2025.

Finsbury Food Group marks its first new look in a decade

Bakery manufacturer Finsbury Food Group has unveiled first new rebrand in a decade as the firm cements its plans for sustainable growth.
Pack shots of Hovis Thick and Medium Sliced bread with the PGL promotion on packs.

Hovis partners with PGL on new promotion

Bakery brand Hovis has partnered up with activity provider PGL to offer families to the chance to bag an outdoor adventure holiday.
Pack shot of Hovis Best of Both bread with That Christmas branding across it to mark the festive family film.

Hovis kicks off new Christmas competition

Hovis has kicked off a new promotion across its Best of Both loaves in partnership with Netflix's new family Christmas film 'That Christmas'.
A party scene with people holding plates of cakes from the Nadiya Hussain Finsbury Food Group collection.

Finsbury Food Group unveils new Nadiya Hussain cake range

Finsbury Food Group has unveiled its first products in partnership with Great British Bake Off winner Nadiya Hussain with five new cake treats.
A packet of McGhee's Morning Rolls sit in a bread basket with a tea towel with individual rolls around the basket.

McGhee’s Morning Rolls hit Morrisons stores

Glaswegian family bakery brand McGhee's has announced an expansion for its Scottish Morning Rolls packs as they spread out across Morrisons stores in Scotland.
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