Hovis rises to the lunch demand with new Sub Rolls
Baked goods firm Hovis has unveiled a string of new innovations for the category with a new range of Sub Rolls and three new loaf variants.
Hovis partners with Magic Breakfast children’s charity
Bakery brand Hovis has partnered up with children's charity Magic Breakfast as part of its plans to donate 1.5million meals to kids across 2026.
Hovis teams up with Morrisons and FareShare
Bakery brand Hovis has teamed up with Morrisons and FareShare to help donate loaves to the food waste reduction charity in time for the winter.
Finsbury Food Group marks its first new look in a decade
Bakery manufacturer Finsbury Food Group has unveiled first new rebrand in a decade as the firm cements its plans for sustainable growth.
Hovis partners with PGL on new promotion
Bakery brand Hovis has partnered up with activity provider PGL to offer families to the chance to bag an outdoor adventure holiday.
Hovis kicks off new Christmas competition
Hovis has kicked off a new promotion across its Best of Both loaves in partnership with Netflix's new family Christmas film 'That Christmas'.
Finsbury Food Group unveils new Nadiya Hussain cake range
Finsbury Food Group has unveiled its first products in partnership with Great British Bake Off winner Nadiya Hussain with five new cake treats.
McGhee’s Morning Rolls hit Morrisons stores
Glaswegian family bakery brand McGhee's has announced an expansion for its Scottish Morning Rolls packs as they spread out across Morrisons stores in Scotland.
Quality counts in gluten-free category
With a wide range of consumers buying gluten-free products, Warburtons is urging retailers to stock quality bakery options to drive up sales.
New York Bakery enters new categories with Sub Rolls and Cookies
New York Bakery has entered into two new categories for the first time with the launch of a new range of Sub Rolls and Soft-Baked Cookies options.
St Pierre launches new Croissant Loaf packs
Premium bakery brand St Pierre has launched an innovative product for the breakfast table with its hybrid Croissant Loaf packs.
Swizzels’ first Squashies Celebration Cake heads to Tesco stores
Baked goods firm Finsbury Food Group has teamed up with British confectioner Swizzels to launch the first ever Squashies Celebration Cake.
Hovis fulfils lunchtime needs
Hovis commercial director Alistair Gaunt has been sharing insights on what c-store retailers should stock so they can make themselves the perfect lunchtime sandwich.
St Pierre expands with Caramelised Onion Brioche Buns
Bakery brand St Pierre has introduced its new Caramelised Onion Brioche Buns packs in a bid to drive up premium options throughout the summer.
Dr. Oetker offers extra indulgence for this Pancake Day
Home-baking brand Dr. Oetker has rolled out an extra indulgent option for Pancake Day this year with its new American Style Chocolate Pancake Mix.
Anticipated Hovis and Kingsmill merger agreed in principle
Anticipated Hovis and Kingsmill merger agreed in principle
