McGhee’s brings a spooky touch to its Empire Biscuits with a new Halloween design
Glasgow bakery brand McGhee's has launched a deliciously spooky treat for October with its new limited-edition Halloween Empire Biscuits.
Loyalty a key ingredient for Brownings the Bakers
Heritage and familiarity of a brand are key factors when it comes to consumer choice in the bakery section – and that is something c-store retailers can capitalise on, says Brownings the Bakers.
Bayne’s marks 70 years with new store opening
Fife-born bakery firm Bayne's The Family Bakers has celebrated 70 years of its business with the opening of its 70th store in Perth's Inveralmond Retail Park.
Hovis bakes up a trip of a lifetime in Wicked For Good pack promotion
Hovis has partnered up with Universal Pictures' Wicked: For Good with an exclusive on-pack promotion offering consumers a chance to win a family trip to Canada.
Sweet treats for Veganuary and beyond
Sweet treats brands Swizzels and Lazy Day Foods have been highlighting their vegan options that are available for Veganuary and beyond.
Finsbury marks Universal renewal with new Wicked cake plans
Finsbury Food Group has renewed its partnership with Universal Studios, with plans in place to capitalise on the popularity of upcoming movies including Wicked.
Delice de France makes a seasonal twist in the bakery aisle
Delice de France is launching new varieties for Christmas.
New York Bakery brings Blueberry bagel
New York Bakery Co. has brought a quintessential taste of the Big Apple to UK stores with the launch of a limited-edition Blueberry flavour.
Drive up Mother’s Day sales with Fox’s gift ideas
Fox's Burton's Companies has outlined five ways in which convenience store owners can help to drive up extra sales in the lead up to Mother's Day.
McGhee’s reimagines a classic with Chocolate Old School Cake
Scottish family baker McGhee's has introduced a twist to a classic with the launch of its new Chocolate Old School Cake four pack.
Biona rolls into the bakery category
Organic food producer Windmill Organic has rolled into the bakery category with the launch if its new Biona Organic Multi-Seed Bread Roll Selection.
Finsbury marks Mary Berry’s 90th birthday with a personal cake
Baked goods firm Finsbury Food Group has marked the 90th birthday of one of Britain's most beloved baking icons Dame Mary Berry.
Finsbury launches first-to-market cake bento boxes
Speciality bakery firm Finsbury Food Group has introduced its first cake bento box brand with Little Big Cake, driving innovation in the bakery aisle.
St Pierre loafs it onto the small screen in campaign
Premium bakery brand St Pierre is set to make its television debut as the brand unveils the new key visuals for its above-the-line marketing campaign.
Hovis rises to the lunch demand with new Sub Rolls
Baked goods firm Hovis has unveiled a string of new innovations for the category with a new range of Sub Rolls and three new loaf variants.
Hovis partners with Magic Breakfast children’s charity
Bakery brand Hovis has partnered up with children's charity Magic Breakfast as part of its plans to donate 1.5million meals to kids across 2026.
